Are they still relevant or gone stale? |
Talking about their beauty and fashion choices, not lifestyle choices. |
I think Kardashian aesthetics remain very popular on social media, and social media remains very influential in general, so no. I still see tons and tons of women on IG with long hair, heavily made up (and countered) faces, fake eyelashes, wearing very fitted clothing.
But I think the zeitgeist has moved on a bit. Specifically I think there is less interest in the dramatic plastic surgery and very exaggerated curvy body, and in that really filler-heavy face that the Kardashians popularized. People seem more aware of the downsides of lots of filler and the trend is to remove it and other celebs are clearly looking for a lighter touch with fillers and botox these days. I also think the concept of having huge boobs and butts and tiny waists is pretty much over, it looks fake and is impossible to maintain. I think now the trend is just for an overall fit body that doesn't look like a plastic surgeon built in. I'm sure people are still getting tummy tucks and lipo, but I think the idea is for your body to look naturally good, not like a cartoon. |
2025 is the year that 90s heroine chic came back to the runways at all the big fashion shows, and a lot of online retailers that bragged about inclusive models have shifted to frighteningly skinny models again - like the 2000s. There are a few theories, but one is that we're in the ozempic era where everyone can be skinny and we don't have to pretend to like fat bodies anymore (just re-stating what i've read, not supporting it). I've definitely noticed the shift to stick figure bodies in the ads i get through my algorithm.
My prediction is that this trend will take hold in the next few years as the 'new' preferred body type, the Kardashians will all get more surgery to adjust to the new norm. They've already adjusted previous surgeries to stay with trends, so wouldn't be odd to have their boob or butt implants downgraded to smaller implants. And they'll shift their make up strategies to something less heavy (but still tons of makeup - because they gotta sell products). And then we'll be forced to see a million headlines quoting Kim about how important it is to love your natural body. |
I personally think the ultra thin body type is more realistic than a Kardashian body. Some people really are naturally very thin. Other people do diet/exercise down to unhealthy levels. But the Kardashian body is pretty much impossible to achieve without surgery. Not saying we should all aspire to be ultra thin, but the idea that the Kardashian era was somehow healthier or more inclusive is nonsense. It only embraced curves so long as they involved impossibly narrow waists and as long as those curves completely defied gravity. It's a cartoon body. Whereas some model who happens to be 5'10" while having no boobs and no butt probably just happens to look like that, she didn't pay for it. Yes her body is unattainable to normal people but that's ALWAYS true of models, simply being shorter make it impossible for most of us to achieve that appearance even if we have similar body types. Is fashion going to embrace models who are 5'4" soon? No. |
I still see the Kardashian look around, but in small subsets of the super-rich and low-income. The trend seems to be more Hailey Bieber "clean girl" overall, especially with the middle classes. |
I see Kylie removing filler from her face and reducing her butt. Probably realized that she can't wear any Oscar/gala type clothing because they aren't made for the type of fake proportions she has. |
They were never relevant to a lot of us. |