brandy mellville documentary - DD will never shop there again
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Anonymous
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We watched this last night and it really called out not only the many negative impacts of fast fashion, but also the allure of it one-size-fits-most policy and rampant discrimination. The brand has had a big impact on the body image and self esteem of many young women who don't think twice about providing free advertising for the brand. The owners are disgusting pigs who would scope out attractive girls to represent and work at their stores, frequently sending them on exclusive trips to seek out fashion ideas that BM would then copy. Young women are constantly posting photos of themselves on the BM IG page and the owners will copy the image for future use.
They interviewed several workers from the retail store level to the executive level and it was so sad and so angering. The associates talked about how empowering it was to be selected to work at the store, and how they felt that they were better than others. Girls would chronicle the extreme diets they would go on to be able to fit into the clothing. My daughter, who loves the clothes, couldn't get over the fact that she was falling for and condoning this culture. She doesn't represent the typical BM consumer, but she could relate to how shopping at the store was a condescending experience and how the workers were supported in excluding anyone that didn't fit the mold. I remember Abercrombie was very similar. The store in georgetown almost always has a line to get in (even though there are only a few shoppers in the store...it is part of the marketing). They also covered the environmental impact of all the leftover clothing being shipped to other countries to "handle" and that was pretty eye opening. I suggest anyone with a tween/teen daughter watch this. |
Anonymous
| I will watch it because it sounds interesting but you know what - it’s ok to be proud of your thinness. I say this as a fat person. Most high fashion houses aren’t making size 3x either. |
Anonymous
| My daughter used to wear Brandy Melville too and I never understood the allure. All of the items look so ordinary! Could be Target t-shirts, etc. I just do not get it. She's in college now and not interesting in it anymore, which is good. |
Anonymous
| My DD is tiny-framed so the Brandy clothes were actually great for her. But I wouldn't let her wear anything that said their company name on it and explained the concept of being a free walking advertisement. Same thing with Victoria's Secret's PINK line. |
Anonymous
| who? |
Anonymous
| Also the store has signs that say JOHN GALT everywhere. Ick. |
Anonymous
| So basic. |
Anonymous
| I mean ... this is just Abercrombie 2.0. |
Anonymous
With a side of Randian objectivism? Srsly, John Galt signs? |
Anonymous
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It is harder and harder these days to find clothes if you are small - body positivity is only for the 3xs and up. If you’re a petite girl I think you should shop where you find clothes that fit you.
As a petite adult I shop at the stores where I like the fit and I could care less how “body positive” the brand is. |
Anonymous
| Some stores have a door that you have to fit thru in order to shop there. |
Anonymous
Wait, really? |
Anonymous
This is a load of horse shite. |
Anonymous
Not, PP, and while exaggerated, it isn't entirely untrue. My teen is very skinny - like 5'4'' and 85lbs skinny. This is just her natural body. You wouldn't believe the kind of negative comments that this poor kid gets on a regular basis, mostly from adults -things no one would dare say to an overweight person. Pro-tip for people -- don't comment on someone's body, especially a child's. Ever. Just don't. |
Anonymous
Yep this sums up how cool it was to work at Abercrombie when I was in HS |