Reply to brandy mellville documentary - DD will never shop there again

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[quote=Anonymous]We watched this last night and it really called out not only the many negative impacts of fast fashion, but also the allure of it one-size-fits-most policy and rampant discrimination. The brand has had a big impact on the body image and self esteem of many young women who don't think twice about providing free advertising for the brand. The owners are disgusting pigs who would scope out attractive girls to represent and work at their stores, frequently sending them on exclusive trips to seek out fashion ideas that BM would then copy. Young women are constantly posting photos of themselves on the BM IG page and the owners will copy the image for future use. 
They interviewed several workers from the retail store level to the executive level and it was so sad and so angering. The associates talked about how empowering it was to be selected to work at the store, and how they felt that they were better than others. Girls would chronicle the extreme diets they would go on to be able to fit into the clothing. My daughter, who loves the clothes, couldn't get over the fact that she was falling for and condoning this culture. She doesn't represent the typical BM consumer, but she could relate to how shopping at the store was a condescending experience and how the workers were supported in excluding anyone that didn't fit the mold. I remember Abercrombie was very similar. The store in georgetown almost always has a line to get in (even though there are only a few shoppers in the store...it is part of the marketing).
They also covered the environmental impact of all the leftover clothing being shipped to other countries to "handle" and that was pretty eye opening.
I suggest anyone with a tween/teen daughter watch this.

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