Peloton Out of Business?

[Anonymous]

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Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

Same!

Here to! I started Peloton in April 2020 and I still love it and ride 4-5 times a week.

+1 I take a yoga class, strength classes, and some form of cardio class (tread (run or hike or walk), bike, HIIT) classes daily. Ranging from 5 min to 90 minute classes. Love it! And for reference, I never looked twice at the Peloton bikes at my former gym because I was never interested. But now, in the current worldly state of affairs, it’s the best thing out there for my overall health at this point in my life. The convenience is priceless. Work every penny I’ve spent so far.

Well, that's the question. Literally, that was OP's question (going all the way back to Dec!).

Since they are facing financial difficulties, they are going to try to get more from their existing customers, as well as raise the price point for new customers.

How much an increase in your monthly subscription would you tolerate? Double? Triple? 10x?

That was the question. It wasn't whether you like it not; clearly people do. And its not whether or not people feel like they are getting value for their money; clearly they feel they are.

But at what point do you no longer get that value? If the monthly rate went to 60 dollars a month, what would you do?

I am the PP. I think many of us will and some won’t pay much more than what we are paying now- especially those who barely use their bikes/ treads . And I do think they’d be competing with other home equipment options like Tonal, Soul Cycle, Mirror, etc so I am not sure if they’d be the first ones to raise their membership price to that much. It still cost less than the boutique classes given the amount of classes I take per month.

[Anonymous]

I think the subscription price is somewhat elastic because the bike is just a spin bike wiht a large black (unusable) screen in front of it if you cancel the subscription. I've gotten used to having a Peloton available to me all the time and would probably absorb a price increase of $20/month. I use it most days of the week, so price per use is low.

[Anonymous]

Anonymous wrote:I think the subscription price is somewhat elastic because the bike is just a spin bike wiht a large black (unusable) screen in front of it if you cancel the subscription. I've gotten used to having a Peloton available to me all the time and would probably absorb a price increase of $20/month. I use it most days of the week, so price per use is low.

You can side load other workout applications relatively easily

https://www.dcrainmaker.com/2020/06/how-to-load-zwift-or-trainerroad-on-a-peloton-bike-a-geeks-guide.html

[Anonymous]

yeahp.......

[Anonymous]

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Anonymous wrote:To go back to OP's question though, if you invested in the bike, and pay the 40 dollar subscription fee, how much more would you be willing to pay? 75? 100?

To keep my bike running? At least that per year.

The OP is talking per month.

OP- you think my bike is going to be in such bad shape I need $900-1200 of repairs per year? You are not even pretending to be objective. Do you work for Schwin or something?

Do you know anything about how Peloton works? There is a monthly subscription fee. OP is speculating that the fee will increase so that the company can make more money. How much more per month would you (well not you, but a real Peloton owner) be willing to pay before you looked to switch to a different bike (there are many other options)?

Of course I am a real peloton owner. The idea that subscriptions would move to 75-100 month is so ludicrous, you look like biased. Also I see the OP has been edited, I’m assuming for clarity.

Not so ludicrous now huh? They've halted production on their physical machines. Which means the only foreseeable income is through existing digital subscriptions. Which means like Netflix, anticipate a price hike and there's not a damned thing you can do about if you want to use the branded machine.

[Anonymous]

Live and in color - a company folds

[Anonymous]

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Anonymous wrote:If it gets sold, it won’t be forced years. They are too ambitious to exit at this point.

But I bet the Tread+ never gets re-released. And they scrap either the rower or the strength thing.

They are leveling back to prepandemic where they should be - good product, good community and interaction with that community, but not taking over fitness

this. thinking of buying the dip.

Uh oh...did you "buy the dip"

[Anonymous]

There's at least one of these a week listed for sale on my local FB group.

I found I always worked out more when forced to leave the house. When I had a treadmill, bike, and rowing machine in my house, I made excused not to work out. I'd see something that needed done and opt for that instead.

Carving time out of my day to go to an outside gym means I get the workout done.

When the pandemic hit and gyms closed, I bought cheaper models of a bike and treadmill again and got into light running. When gyms started opening, I donated both.

[Anonymous]

Anonymous wrote:I think the subscription price is somewhat elastic because the bike is just a spin bike wiht a large black (unusable) screen in front of it if you cancel the subscription. I've gotten used to having a Peloton available to me all the time and would probably absorb a price increase of $20/month. I use it most days of the week, so price per use is low.

If they went out of business, hacks would become available because it’s android based.

[Anonymous]

I think the CEO of peloton is just bad at business. He is in over his head. They will get straightened out. He just has to come to the realization that he sucks.

[Anonymous]

Anonymous wrote:I think the CEO of peloton is just bad at business. He is in over his head. They will get straightened out. He just has to come to the realization that he sucks.

Yeah I'm going to say...they're folding

[Anonymous]

Burn baby burn. My puts are printing!

[Anonymous]

And trading has been halted today. This thing is a sinking ship.

There may be opportunity for somebody to view the bike as a platform and just sell the service (the workouts on the screen), but that's a market that will never grow, since no new bikes will be produced

[Anonymous]

Anonymous wrote:And trading has been halted today. This thing is a sinking ship.

There may be opportunity for somebody to view the bike as a platform and just sell the service (the workouts on the screen), but that's a market that will never grow, since no new bikes will be produced

If they have a fire sale, I'll buy a Tread and jailbreak it happily. Only wanted it for Netflix in the first place.