Peloton Out of Business?

[Anonymous]

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

I cycle indoors and considered a peloton, but it occupies a weird place of being near the top of the market in price but lacking in features. For almost the same price as a peloton, I can get a wahoo or a tacx that will be more accurate, better built, more customizable, and not locked into one program. You could spend half as much and get a nordictrack with similar build quality and be able to use the peloton bike.

[Anonymous]

I don’t understand what they are doing. Raising prices is not going to help with purchases (yes I know everything is more expensive right now). The lay offs and limiting the apparel sales makes sense but they are all over the place. I want a tread but not with the news fluctuations of the last few months

[Anonymous]

We love our Peleton. Had it for 3+ years and it's used by 3 people in our household, so the monthly fee is definitely worth it. Have you priced specialty gym classes lately? Solidcore is like $20 per class, so if I take 3 classes a month, I'm ahead.

Classes are fun with great music. That's the appeal. Just riding to my own playlist with my own thoughts is not the same experience. I can do that on an outdoor run.

And, I use it at least 2x weekly, but usually more like 4. Not a clothes hanger here.

[Anonymous]

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Our bikes aren't selling but let's hike prices by $250 sounds like a way to go out of business FAST.

Peloton considers closing 20% of its showrooms after slashing its full-year outlook by $1BN as it sees pandemic demand plunge: Firm hikes bike price by $250 to keep up with inflation

Haha. This company is going down

I don't think that's true but even if it were, why would you be gleeful about it?

[Anonymous]

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

[Anonymous]

Anonymous wrote:I don’t understand what they are doing. Raising prices is not going to help with purchases (yes I know everything is more expensive right now). The lay offs and limiting the apparel sales makes sense but they are all over the place. I want a tread but not with the news fluctuations of the last few months

These headlines are bizarre. They didn't raise the price. They had a long holiday/new year sale where they waived delivery fees and are no reinstating them. I really am confused by the headlines.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

Same!

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

Same!

Here to! I started Peloton in April 2020 and I still love it and ride 4-5 times a week.

[Anonymous]

Love their tread + classes. It's a rare day the tread isn't used by someone in my household.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I don’t understand what they are doing. Raising prices is not going to help with purchases (yes I know everything is more expensive right now). The lay offs and limiting the apparel sales makes sense but they are all over the place. I want a tread but not with the news fluctuations of the last few months

These headlines are bizarre. They didn't raise the price. They had a long holiday/new year sale where they waived delivery fees and are no reinstating them. I really am confused by the headlines.

They have always had delivery and set up in the cost. It was always either free or included depending on how you look at it. By adding in those costs on top of the cost, it now effectively costs more. In the US market, they can still advertise the original lower cost and in fine sprint, put the delivery and set up costs.
In other markets like Europe, they are raising the entire cost because you have to advertise the total customer cost including tax and delivery.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

Same!

Here to! I started Peloton in April 2020 and I still love it and ride 4-5 times a week.

+1 I take a yoga class, strength classes, and some form of cardio class (tread (run or hike or walk), bike, HIIT) classes daily. Ranging from 5 min to 90 minute classes. Love it! And for reference, I never looked twice at the Peloton bikes at my former gym because I was never interested. But now, in the current worldly state of affairs, it’s the best thing out there for my overall health at this point in my life. The convenience is priceless. Work every penny I’ve spent so far.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

Same!

Here to! I started Peloton in April 2020 and I still love it and ride 4-5 times a week.

+1 I take a yoga class, strength classes, and some form of cardio class (tread (run or hike or walk), bike, HIIT) classes daily. Ranging from 5 min to 90 minute classes. Love it! And for reference, I never looked twice at the Peloton bikes at my former gym because I was never interested. But now, in the current worldly state of affairs, it’s the best thing out there for my overall health at this point in my life. The convenience is priceless. Work every penny I’ve spent so far.

Well, that's the question. Literally, that was OP's question (going all the way back to Dec!).

Since they are facing financial difficulties, they are going to try to get more from their existing customers, as well as raise the price point for new customers.

How much an increase in your monthly subscription would you tolerate? Double? Triple? 10x?

That was the question. It wasn't whether you like it not; clearly people do. And its not whether or not people feel like they are getting value for their money; clearly they feel they are.

But at what point do you no longer get that value? If the monthly rate went to 60 dollars a month, what would you do?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Gullible people desperate to lose weight buy them. They love them for a while! They live for the leaderboards, stats, and shout outs. It’s no different than likes on social media. Instant feel good hormones. Peloton knows this. Then, they become expensive clothes holders. Just like every other piece of fad exercise equipment. As a CPT it makes me sad. They could do exactly the same thing by riding an actual bike or just buying a cheap stationary. A fool and his money……

Of course it's POSSIBLE to do that. That's like saying people will never go to starbucks because you can get coffee at 7-11. Buy a 20 year old car and not a Mercedes because it's just transportation. People are willing to pay more for an experience.

The expensive clothes holder is such a played out reference. I am four years in, use it 5+ days a week, on my second bike and there's nothing else like it. 2.5 million users, 450 million workouts last year, average of almost 4 workouts a week.

Same, I broke down and got one last spring, I just adore it and use it every day. I feel GREAT afterwards, it literally lifts my mood 100%. I don't want to go back to OTF and I find going to Planet Fitness (where my DH goes) just a depressing grind and also, have to drive there, look presentable, share equipment, etc.

+1. 16 months with it, even if I never got on it again (which will not happen) it would still be worth every penny. I use it all the time, first fitness kick I've ever been on that I've been so consistent with.

Same!

Here to! I started Peloton in April 2020 and I still love it and ride 4-5 times a week.

+1 I take a yoga class, strength classes, and some form of cardio class (tread (run or hike or walk), bike, HIIT) classes daily. Ranging from 5 min to 90 minute classes. Love it! And for reference, I never looked twice at the Peloton bikes at my former gym because I was never interested. But now, in the current worldly state of affairs, it’s the best thing out there for my overall health at this point in my life. The convenience is priceless. Work every penny I’ve spent so far.

Well, that's the question. Literally, that was OP's question (going all the way back to Dec!).

Since they are facing financial difficulties, they are going to try to get more from their existing customers, as well as raise the price point for new customers.

How much an increase in your monthly subscription would you tolerate? Double? Triple? 10x?

That was the question. It wasn't whether you like it not; clearly people do. And its not whether or not people feel like they are getting value for their money; clearly they feel they are.

But at what point do you no longer get that value? If the monthly rate went to 60 dollars a month, what would you do?

Many of us reiterated back then that we would. Answer is still yes from me.

-Not PP