The corporate history is actually very interesting. This family is tied to the Berol brand. In short: pencil manufacturing company owners in Germany in the 1800s. Set up a similar business in US and family members went into the industry (multiple companies). Innovated Duraflame hearth logs out of wood process waste. Now selling lifestyle (fancy) pencils. Pencils now come from China. So China makes the pencils and the U.S. makes lifestyle branding. I was partly curious because #2 pencils for writing are mostly garbage now. Even the expensive ones. ✏️ ✏️ ✏️ |
+1 Aesthetically beautiful, but the people in the pictures are profoundly sad and desperate. And these accounts just spawn thousands and thousands of young women obsessed with attaining this “perfection” that’s a total mirage. |
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It’s really sad and pathetic. Something about the posing screams desperate?
Doesn’t even seem like something one aspires to now. Something tone deaf about it all. |
I’m sorry, this is insane. These are pictures of a lady standing around and some people on vacation. Nobody looks sad and you wouldn’t be able to tell anyway! This is just pictures of a lady wearing clothes. Take a deep breath. |
I’m sorry, but it’s not insane at all. People who use their kids as props to sell a lifestyle are not ok. And these are not casual vacation snapshots—it takes tons and tons of time and effort to make everything look so effortlessly glamorous. This lady is not enjoying time with her friends or kids, it’s an act. If you can’t see that, I’m sorry for you. |
| I find her so off-putting these days. Used to enjoy her content. Every outfit is the same, muted and boring, unless she's shilling for Boden. |
I agree. Nothing relatable or human about her. |
Yeah but that’s the business! Right? It’s not a vacation, it’s a magazine shoot. That doesn’t mean the people are miserable, we don’t know anything about the people! That’s like looking at a jcrew catalog and being like, “those people are miserable and don’t even know how to ski.” It’s just a photo! |
If you treat your time with family and friends as a business, then your relationships are fundamentally flawed. |
| She’s not even 40 and she looks closer to 50 … I’ve followed her across all the years and appreciate her style even if it’s not mine, but I think something has shifted in the past few years and she no longer exudes happiness, wealth and and health - it’s only wealth especially with selling their house for no apparent reason. They don’t need the money so why do another content house? |
| I think they moved because their kids go to school in Charleston. I think they are happy. |
| Nice) |
| Wonder if she signed a prenup |
Pulled a $5M mortgage on it. Crazy they bought their first house for $2M (with like $400K down) and flipped it for $6M+ |