For Geeks Only: DCUM Usage Statistics

by Jeff Steele — last modified Nov 22, 2010 10:40 AM

For the tech geeks in the audience, here is some information about DCUM users and their computers.

Inspired by Josh Marshall at Talkingpointsmemo.com who just reported on browser usage on his website, I thought I'd do the same for DCUM. Marshall describes his audience as "more tech-savvy, Mac-using and affluent than the web at large". I think much the same can be said about DCUM users.

Over the past 30 days, Internet Explorer has accounted for 43% of visits. Safari comes second with 26%, and Firefox third with 23%. Chrome is a distant 4th with 7%. In comparison, Talkingpointsmemo.com's stats are "Firefox 34.50%, Explorer 26.63%, Safari 23.66% and Chrome 12.52%."

In terms of operating systems, Windows leads on DCUM with 66% of the visits. Macintosh takes second with 21%, iPhone third with 6% and iPad fourth with 2%. Somewhat surprising are the poor showing by Android and BlackBerry devices. Both lag the iPad with Android at 1.6% and Blackberry at .85%. Apple's iPod, coming it at .94%, actually beats the Blackberry. Macintosh and iOS devices combined make up just over 30% of the visits, about 5% less than Marshall sees.

Since I'm looking at stats, let's look at how people get to DCUM. Over the last 30 days, 63% of our traffic is referred from Google and 29% is direct. That means that Yahoo and Bing are basically inconsequential in directing traffic to DCUM. Yahoo accounts for 2.5% and Bing 1.9%.

In the past 30 days, DCUM has been visited 334,394 times by 154,428 Absolute Unique Visitors (a term used by Google Analytics). Users have viewed 2,772,318 pages with an average of 8.29 pages per visit. Average time on site is just over 8 minutes.

As for content, the main page of the forums is far more popular than DCUM's home page and General Parenting Discussion is the most popular forum. Neither of these is a big surprise. The Off-Topic forum is 2nd, and Expectant Moms is third.

For the ultra geeks, one last statistic. Just over 15% of our visitors either didn't have Flash or didn't have it enabled. Most of that is mobile usage, but not all. I'm not sure what percentage would cause websites to stop using Flash (while advertisers on DCUM use Flash, DCUM itself never has), but 15% seems like it should be pretty close.