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Yesterday was a day on which people around the world gathered around their televisions for one of the most watched events of the year: the broadcast of Super Bowl commercials. So naturally, the most active thread on DCUM was titled, "Super Bowl commercials". Posted in the "Entertainment and Pop Culture" forum, the thread managed to rack up 13 pages in just over 12 hours. Pretty amazing considering that most of our users were asleep during much of that time. Started with a prompt by the original poster to discuss the commercials, the thread is mostly a collection of opinions about the ads that appeared during the football game. Many users expressed dissatisfaction with all of the ads, opining that none of them were very good. Others found favorites, with the Dunkin' commercial being praised by several posters. Probably the most controversial ads of the evening were the "He Gets Us" ads promoting Jesus. Many posters pointed to the right-wing, evangelical Christian groups behind the ads, especially the family that owns Hobby Lobby. This provoked criticism from both liberal-leaning and anti-religious posters. However, posters who supported the message of the ads spoke up to defend them. Two commercials that featured dogs, one by the Farmer's Dog and the other from Amazon, were lauded by multiple posters. The Remy Martin ad featuring Serena Williams provoked some debate over the appropriateness of an athlete promoting an alcoholic beverage. At some point the thread was temporarily hijacked by discussion of the half time show and Rihanna's apparent pregnancy, though there was an entire separate thread devoted to that topic. One or two posters even posted about the game that periodically interrupted the commercials.