Reply to What do I do: elementary school just ask us for 100k

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]lol

I wish this would have happened to me. My husband would have a field day in this situation.

What did you actually say in the moment?

“Ahem. Seriously? I mean, what? We have 5 kids to put through private school, college, and grad school…what makes you think we have $100k to donate? Is this a joke? Are we being punked?”[/quote]

That’s why they didn’t ask you. Who do you think is paying for your kids’ amazing arts program and state of the art science labs? It’s not the contrarians.[/quote]

Are you in development?

Putting parents on the spot with an ask that large isn’t smart.

Development 101: if a donor last gift was $1k, try to move them up to $2,500 or maybe $5k…maybe $10k if you have clear evidence of routine gifts elsewhere.

But asking for $100k is poor judgment.

The nonprofit where I work (along with some others I know) panicked and started doing this. Most of the donors were too flustered to complain directly during the ask and waited a few days before sharing their disappointment with such a ridiculous ask.

Having said that, a few of the $100k asks ultimately delivered $25k gifts…and maybe that was the real goal? But they definitely alienated a bunch of donors along the way.

In short: it’s a desperate move that makes donors question your judgment and financial resilience. [/quote]

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