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Reply to "Turkey Hill versus Breyer ice cream"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous] Also, I do remember that ad campaign - late 80's or early 90's? I remember commercials with a little kid reading the ingredient list of competitors and stumbling over all the weird manufactured ingredients, then reading the Breyer's ingredients. Was sorta ahead of their time back then, before the healthy/natural eating trend nowadays. It's sad that they didn't hold onto that heritage and brand identity; it would actually be successful now, but they went the wrong direction with their manufacturing.[/quote] Unilever decided to cut cost and ride the brand equity all the way into the ground. It takes a long time for consumers to realize that a once quality brand is now garbage and during that time, margins can be enormous [/quote] This is what I think is going on with Ben and Jerry's. They were bought by Unilever. [/quote]
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