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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]The profit horizon for any company is this:  Create a desirable product that is profitable. 2) Increase profits by growing your sales base (marketing, expansion, etc.) 3) Eventually you reach cant grow sales base anymore so your grow profits by cutting costs. 4) Eventually the value proposition goes away for consumers, close business.   [/quote]

You have the 4 wrong. It's should say: rent clothing so that customers no longer care about the durability of their clothing. See, like Ann Taylor has already started doing. https://www.infinitestylebyanntaylor.com. [/quote]

Lol I saw Express does a clothing rental service...Express clothing is junk that is only good for one wear anyway![/quote]

At this point, Express has higher quality than AT. Brands shift- [b]Express shifted up[/b] and AT shifted down. [b]Express is now doing better on quality than BR, too[/b]. [/quote]

TOTALLY agree. (For those old enough to remember, Express in the 90s was DA BOMB. I had blouses and sweaters from there that laste for years. It was a high-fashion day for me when I sported any Express gear at school. The clothes were great quality, they lasted--and were EXPECTED to last. We took pride back then in having these solid pieces for years. We cared, even in high school. Now, the industry has inculcated kids w/the throwaway mindset.)

I think there should be a moratorium on ALL NEW FASHION LINES. No more, we already have fashion waste in abundance, clothes being dumped in other countries, etc. THIS IS NOT SUSTAINABLE, HAS NOT BEEN FOR YEARS!!![/quote]

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