Reply to Gillette ad on toxic masculinity... have you seen it?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DH here:  I thought it was lame, insulting, and will backfire.  Whatever market research says about who does the shopping, I find it very hard to believe men don’t have or express preferences about shaving items, which are reasonably personal, and I suspect this is going to hurt Gillette more than it helps.  Woke Capital is tiresome and is due a comeuppance. We shall see, the reaction will be interesting.  [/quote]

What about it did you find insulting? Genuinely? To me it seemed very pro man, just pro good man. [/quote]

How would you react to an ad for a product predominantly used by females with base line message that women have to break the toxic feminist culture and become good women? It just shows how poorly all men are thought of by our society. The baseline being men are bad because they are men. [/quote]

I actually like that it addressed the issue while still selling a very positive view of masculinity. Interesting that we viewed it so differently. I think fighting toxic masculinity needs a big branding makeover. It's important but we can't kill a generation of men's self esteem to get there or we'll have a bunch of creepy MRA losers.[/quote]

When you label advocates for men's rights as "creepy", you're perpetuating the very problem you say you want to cure.

Just sayin' [/quote]

Do you believe the population who currently identifies as 'men's rights advocates' are men you want to have your sons model their behavior on? There are absolutely types of feminists that I don't want my daughter to emulate. The current crop of 'men's rights advocates' focus on where men are held back, they do not teach how to be good men. [b]They teach that women have stolen things from them and that they are entitled to sex from women. That movement is, in fact, creepy. [/b]
.  
If you want men's rights advocacy to look more like teaching men how to be good, strong, respectful but still masculine then you have a LONGGGGGG way to go. [/quote]

I have never heard that being expressed anywhere. Can you provide some links? It seems from your post that this is a widely held believe. I will say some feminists do believe men have taken jobs that women should have ....you know the patriarchy. So maybe it’s a similar mentality? It seems you believe in toxic masculinity? Do you believe there is a toxic femininity or whatever one would call it?

Really I do not care about a commercial trying to market a brand off the current zeitgeist of the Trump presidency and the metoo movement. It’s cheap and easy. Maybe they should give a percentage of profits to women’s interest group or to a feminist studies department at a university? How about hiring a women CEO or balance the gender on their board of directors? I guess those things will not sell razors? [/quote]

I'm a woman but I don't undestand why everyone is bringing up how they need to involve women. I think women need to be LESS involved in this. Women championed feminism. We struck our own path forward towards an equal and happy coexistence. Men need to do that for themselves. They will not come out feeling empowered or masculine if women dictate the path forward.

As for MRAs being creepy losers:
https://www.dailydot.com/layer8/reddit-red-pill/
https://www.reddit.com/r/asktrp/
https://en.wikipedia.org/wiki/Jordan_Peterson#Gender_relations_and_masculinity
https://en.wikipedia.org/wiki/Men%27s_rights_movement
https://en.wikipedia.org/wiki/Incel
[/quote]

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