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Reply to "What I learned after doing the college app process with 3 kids "
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[quote=Anonymous][quote=Anonymous]If you use “branding” (without quotation marks around it) in any context, you immediately lose 80% of the readers & should be sent to a re-education camp in Mongolia. [/quote] Branding isn’t this tedious exercise. It’s a soundbite, an academic persona, a narrative that weaves through your entire application. Basically it’s a short tidbit so AO can remember you, and in turn want to bring you to committee and then once there, wants to fight for you. It’s not that serious.[/quote]
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