Anonymous wrote:Anonymous wrote:Unlikely as Jen built a church already in her own image and even that isn't something she participates in anymore.
X1000. This is as sad as it is true.
Jen didn’t “build” a church she was married to the guy who built it and her brand honestly. Isn’t is obvious at this point? I’m not supporting what Brandon did that short circuited their marriage but take a look at what’s happening since he’s gone. It’s evident. I think many were fooled by the Jen Hatmaker. It’s truly a shame honestly. I feel bad for their kids and for all of the “jenions” that have put their hearts and pocketbooks behind her believing they were following a righteous person.
Anonymous wrote:I am in a similar place as Jen - divorcing a cheating husband after getting blindsided. It is a really tough road and I feel for her. I can't imagine being on a public platform during all of this. That said, while I empathize with her, I am not relating to her at all. I dated plenty before marriage and I handled our finances, so I have a different experience with all that. But that's not it. I think it's her tone. The "I am so great and so healed and so good at adulting now, guys. So good that I will now be teaching adulting classes!" Jen, this is a huge life change and a very big deal. It's OK to not be OK. I guess I would relate to her if she was more humble and honest about that, and authentically shared her experience. And let the actual experts shine instead of drowning them out with prattling.
For example, I think there's a huge value in teaching women to own and understand their finances. That is a really important course. But the tone of the Me Course marketing is such a turnoff. To much focus on Jen (ME! New Money Expert Jen!) rather than the actual expert.
Anonymous wrote:Unlikely as Jen built a church already in her own image and even that isn't something she participates in anymore.
X1000. This is as sad as it is true.
Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.
All of this to replace the money she used to get from book deals, TV deals, and speaking tours.
Anonymous wrote:Anonymous wrote:Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.
All of this to replace the money she used to get from book deals, TV deals, and speaking tours.
Agreed. And I don't understand why she doesn't do more with the cookbook, which is the solid piece of content she has right now. Like, showcasing a recipe each week seems like a no-brainer. I have the book and really liked how she organized it - she's not a chef, but it's very relatable to average folks like me who are just trying to get food on the table. But it just kind of came out and then she forgot about it. Think she's spiraling and losing focus. She needs a marketing consultant.
That's the trap of being an influencer. What regular job do you get that you'd be satisfied with after all of this?
The problem is that being an influencer isn't a sustainable career. There's a real shelf-live for 99% of them. Very very few can go beyond 10 years. Jen's done something amazing in a sense by being able to do it at a high level for 10 years but she's not going to be able to do it for another 10. Plus, it's a super toxic "job". Look at all the sad stories out there regarding influencers and their personal lives. There's a reason for that.
Jen could segue into a career as a free lance writer coupled with an instructor role at local college about making a career in publishing or making a career online, etc. She would be good at this and has real experience and it wouldn't be a toxic, predatory mess that drains the soul.
Yes, I think she's had a great run and agree it's not sustainable. And I don't think it's healthy if you're going through a big life change like this. I snark, but it's sad to see someone trying to keep up with something so toxic. She's a great writer and could do so much with that.
Anonymous wrote:Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.
All of this to replace the money she used to get from book deals, TV deals, and speaking tours.
Agreed. And I don't understand why she doesn't do more with the cookbook, which is the solid piece of content she has right now. Like, showcasing a recipe each week seems like a no-brainer. I have the book and really liked how she organized it - she's not a chef, but it's very relatable to average folks like me who are just trying to get food on the table. But it just kind of came out and then she forgot about it. Think she's spiraling and losing focus. She needs a marketing consultant.
That's the trap of being an influencer. What regular job do you get that you'd be satisfied with after all of this?
Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.
All of this to replace the money she used to get from book deals, TV deals, and speaking tours.
Anonymous wrote:CBD gummy sales pitch tonight. 🤦🏽♀️
She is literally talking about how focused and healthy and rested she is because of her gummies…says they’ve “changed her brain game”…
Then, on camera, also says “I’m about to get ready for bed” before consuming the gummy she identified as her “daytime gummy” without even opening the “nighttime gummy”…
Bahahahaha