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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]You all are missing the point of the question...WHO is telling everyone they need ro count and measure protein out there? Who's agenda is this? Because it doesn't make any sense. Americans get plenty of protein. It's like having a big push to eat sodium. Yes of course we cannot have a 100% sodium free diets but saying that we need to seek it out is overkill. Same with protein.

Is the push coming from the meat industry? Dairy industry? Fast food and junk food companies?[/quote]

I grow up on 90% carb diet, and I started consuming 90-100g protein after I started weight training in my 20s. It made a huge difference to my body composition, energy and mood.[/quote]

There have always voices telling women to lift and to consume what we’re calling a lot of protein. I also heard it in my 20s and I’m in my 50s.  There is nothing new here; it’s just that the more cardio/eat less crowd were so loud for so long. [/quote]

The low fat high carb push was sponsored by cereal companies in the 80s.

The eat less cardio crowd made their debut in 2000s with Kate Moss style bodies.

When social media gave rise to fitness influencers, the protein/animal diet regained popularity. I see Gen Z girls sporting beautifully sculpted thighs at the gym - a sight you will never see with millennials in their 20s.

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