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[quote=Anonymous][quote=Anonymous]There's a detailed article about Osaka and acceptance/support from Japan in the new york times magazine, from shortly before the tournament began: https://www.nytimes.com/2018/08/23/magazine/naomi-osakas-breakthrough-game.html[/quote] Hopefully they continue to be welcoming. They need the stars like Naomi. [b]The realm of sports has been more welcoming. Unlike Miyamoto, Osaka has been embraced by Japanese media, companies and fans hungering for a female tennis star. Nissin, one of the world’s largest instant-noodle companies, has already signed her to a lucrative deal, as has Wowow, the tennis channel that broadcasts her matches in Japan. The Osaka camp plans to announce a large new endorsement deal before the U.S. Open, and other Japanese multinationals are circling. Osaka’s biggest payday may come at the end of the year, when her Adidas shoe-and-apparel contract expires — just in time for the prelude to the 2020 Tokyo Olympics. If Osaka played under the American flag, it’s very unlikely that these opportunities would exist. Japanese companies would have no reason to court her and U.S. brands would have other higher-ranked young guns to consider, like Madison Keys and Sloane Stephens. But as Japan’s top-ranked player, Osaka has the full attention of the country’s top brands, whose sponsorship fees can run far higher than those of their Western counterparts.[/b][/quote]
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