Reply to “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]NP but I found a longer excerpt:

The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.

Unlike Walmart, which is known for the best prices, or Amazon, which has stood out with convenience, Target wants to create a fun, treasure hunt atmosphere in stores where shoppers come in to find what’s new.

“Target is not an everything store,” said Fiddelke, who took over as Target’s chief executive last month. He said Target would focus on winning “busy families” as its primary customer base.[/quote]

I don't think the new CEO understands what worked in the past. I liked when I knew where everything was because they didn't move where things were located. An occasional treasure is great to find but people didn't go to shop there because they wanted to find something new. People would go to Target to buy things they needed then as a distraction go down the furniture or clothing aisles looking for things to splurge on.

[b]When I used to buy kids clothes at Target, the basics like Circo were 100% cotton, thick, soft, and had uniform sizing. It was substantially different than buying kids clothes at Walmart.[/b] When Target dumped Circo and C9 and brought in Cat and Jack and other brands the difference between Target and Walmart kids clothes disappeared. They started selling kids clothes that had a high polyster mix, the sizing wasn't not uniform, it was rougher, and just looked cheap. Instead of muted colors, there were message shirts and garish colors. I would never buy any of it for any kid. It used to be upper middle class families would buy nicer brands but buy some Circo clothes just as extra play clothes to go dig in the backyard or go to the park. I don't know anyone who buys frequently buys clothes at Target anymore. [/quote]

Yes! I didn't have much time with Circo, but I do remember I would look for (and be able to find) 100% cotton for kids clothing AND women's basics. Now I can barely buy socks there, and even with that I'm looking elsewhere. The poly trash and chemical stench is exactly why I do not shop at Walmart and never buy clothes/meds/cosmetics from Amazon, and Target is going the same way. [/quote]

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