Anonymous
03/04/2026 09:37
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:Anonymous wrote:I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
The brands at Target are all just Target. The brands are just a game they play with us (and we with them). It's all just Target brand.
Yes, but those brands use to be thick, 100% cotton. Now it's think poly blend or 20% cotton and recycled plastic.
Anonymous
03/04/2026 09:37
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
Yes, RIP Merona!
Anonymous
03/04/2026 09:37
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote: I am one of the people who stopped shopping there when they swore off DEI, and it's really the "everything store" aspect that I've missed. Like, Costco doesn't sell drugstore brand toiletries and random craft supplies. I can no longer do a one stop shop.
Also, their refusal to take a stand when Minnesota (their home state) has been under attack.
It's annoying to not have an "everything store" anymore.
Anonymous
03/04/2026 09:36
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:Anonymous wrote:NP but I found a longer excerpt:
The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.
Unlike Walmart, which is known for the best prices, or Amazon, which has stood out with convenience, Target wants to create a fun, treasure hunt atmosphere in stores where shoppers come in to find what’s new.
“Target is not an everything store,” said Fiddelke, who took over as Target’s chief executive last month. He said Target would focus on winning “busy families” as its primary customer base.
I don't think the new CEO understands what worked in the past. I liked when I knew where everything was because they didn't move where things were located. An occasional treasure is great to find but people didn't go to shop there because they wanted to find something new. People would go to Target to buy things they needed then as a distraction go down the furniture or clothing aisles looking for things to splurge on.
When I used to buy kids clothes at Target, the basics like Circo were 100% cotton, thick, soft, and had uniform sizing. It was substantially different than buying kids clothes at Walmart. When Target dumped Circo and C9 and brought in Cat and Jack and other brands the difference between Target and Walmart kids clothes disappeared. They started selling kids clothes that had a high polyster mix, the sizing wasn't not uniform, it was rougher, and just looked cheap. Instead of muted colors, there were message shirts and garish colors. I would never buy any of it for any kid. It used to be upper middle class families would buy nicer brands but buy some Circo clothes just as extra play clothes to go dig in the backyard or go to the park. I don't know anyone who buys frequently buys clothes at Target anymore.
Yes! I didn't have much time with Circo, but I do remember I would look for (and be able to find) 100% cotton for kids clothing AND women's basics. Now I can barely buy socks there, and even with that I'm looking elsewhere. The poly trash and chemical stench is exactly why I do not shop at Walmart and never buy clothes/meds/cosmetics from Amazon, and Target is going the same way.
Anonymous
03/04/2026 09:33
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:I also agree with PP that we don’t want a treasure hunt. I hate that it’s much harder to find things now.
+1 I go to Marshall’s/ TJ Maxx/ HomeGoods if I want a treasure hunt. I go to Target expecting them to have the thing I need.
Anonymous
03/04/2026 09:29
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:NP but I found a longer excerpt:
The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.
Unlike Walmart, which is known for the best prices, or Amazon, which has stood out with convenience, Target wants to create a fun, treasure hunt atmosphere in stores where shoppers come in to find what’s new.
“Target is not an everything store,” said Fiddelke, who took over as Target’s chief executive last month. He said Target would focus on winning “busy families” as its primary customer base.
They will lose if their entire vision is around the bolded.
I hate Walmart because its crowded, dirty, and their website is overrun with 3rd party sellers. Their pickup is a disaster.
Targets website and app are so much better but I dont in-store shop very often. I dont have time. I order things for pickup or delivery. Wipes, some basics for kids, random birthday gifts, gift cards for teacher appreciation or Christmas, toiletries (only when on sale), etc. Cute party supplies on the cheap. Lots of sick day trips. Honestly, after my kids are out of the young ES phase I cant see myself going very often based on a years' worth of purchases I just looked at.
Anonymous
03/04/2026 09:29
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:I miss shopping at stores where they restocked over night. Whenever I run into Target or Wegmans in the morning, either nothing has been restocked yet, or huge dollies are blocking the aisles, and I can't get to the bread, or there is no bread. This is a post-Covid problem.
Target used to have cute kids clothes that were nice quality for the price. Now its trash.
totally agree on the restocking. I want to walk into a store at 8 am and be able to grab strawberries, toilet paper and a pack of socks. Nothing is restocked!
Anonymous
03/04/2026 09:27
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:Anonymous wrote:Anonymous wrote:Anonymous wrote:I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
The brands at Target are all just Target. The brands are just a game they play with us (and we with them). It's all just Target brand.
I know they were in-house Target brands, but they were better quality than the in-house Target brands they sell today.
For baby clothes who cares?
A lot of people do. My kid’s old Circo clothes are still going strong with the hand-me-downs with the cousins. They look good and have held up their shape. The new stuff lasted a season.
I still have tshirts from 15 years ago patter in good shape. They were affordable and long lasting.
Anonymous
03/04/2026 09:20
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:Anonymous wrote:Anonymous wrote:I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
The brands at Target are all just Target. The brands are just a game they play with us (and we with them). It's all just Target brand.
I know they were in-house Target brands, but they were better quality than the in-house Target brands they sell today.
For baby clothes who cares?
Anonymous
03/04/2026 09:18
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:Anonymous wrote:I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
The brands at Target are all just Target. The brands are just a game they play with us (and we with them). It's all just Target brand.
I know they were in-house Target brands, but they were better quality than the in-house Target brands they sell today.
Anonymous
03/04/2026 09:17
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:I haven't noticed any changes in Target. I don't buy clothes there but the diapers, soaps, toothpaste, groceries are the same as always.
+1. I don't notice any real difference since COVID or more recently. It's also very much an "everything store" to me. A place to get some underwear, deodorant, and cat litter while I my kid browses the toys.
Anonymous
03/04/2026 09:15
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
The brands at Target are all just Target. The brands are just a game they play with us (and we with them). It's all just Target brand.
Anonymous
03/04/2026 09:15
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Remember when Mizzoni designed clothing for Target?
Good times.
Good times.
Anonymous
03/04/2026 09:12
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
I miss the Circo (mentioned by a PP) and Merona clothing brands for nice quality, affordable basics. Nothing like that exists at Target anymore.
Anonymous
03/04/2026 08:20
Subject: “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”
Anonymous wrote:To be honest with you, I never really cared for Target. I found its goods to be very basic. Slightly better than what was on offer at Walmart, but still very basic. Which sometimes was just fine. But, if I wanted to buy like a bike for a kid, or sports equipment, or even clothing beyond some stopgap, I wasn't buying it at Target. The products they carried were so very ... meh.
That's what I want of my toilet paper, meh.