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[quote=Anonymous]I work in marketing and PR and influencers are part of our marketing strategy. They make a lot of money. Payment is based not just on follower count but engagement rate and other metrics. You sit there and watch an entire reel that Jen posts? Like her posts? Comment? All of these things increase her engagement rate metrics. A lot of influencers have people who are negotiating the rate for them and the companies they’re working with usually have an agency working on their side to negotiate the rate. Based on Jen’s followers and the amount of sponsored posts she does, she could be earning millions from this a year. Even the micro-influencers I’ve worked with are making a lot of money. I asked one micro-influencer to hint at what she made and she said that she had a 9-5 job and that her influencer gig was considered her passive income because she only worked at it a few hours a month. She said she made $300,000 from it and was feeling comfortable enough with it to soon quit her 9-5.

Before I worked with influencers I used to regard them with disdain but now I love them. Most of them work really hard to represent the brand they’re selling and take the job seriously. I’ve done every single type of advertising possible from tv, radio, online, billboards blah blah and nothing has ever killed it like influencers. I used one micro-influencer to promote a place and the feedback was they had never in twenty years of business seen the kind of traffic they saw after her posts went up. They quadrupled sales from the same weekend the year prior and eventually sold out of stock. I see this across the board with influencers. People react and buy based on what they’re talking about like nothing I’ve ever seen before and I’ve been doing this a long time. Every big and medium sized company is working with influencers.

Regarding MLMs…I highly recommend a book called Cultish. It speaks to how companies use language to recruit people and it also talks about influencers. After you read it you’ll begin to notice how Jen will say things like Hello dear ones or Hello loves. That language is intentional and is her way of getting you to think you’re in her inner circle so you’ll buy what she’s selling. 
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