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Reply to "Jen Hatmaker"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I think the cash crunch would have happened even without the divorce. They Hatmakers aren’t on TV anymore and she’s not doing tours and her only book coming out is a cook book, it appears. How much money could the book club and the podcast be bringing in? [/quote] Ads for a podcast with her size audience are bringing in BANK as are her social media collaborations. Not arguing about the possibility of difficult financial times… just weighing in as I work in social media and an account/following of her size is no joke when it comes to $$$[/quote] Can you throw some numbers out? She has ~550K Instagram followers. [/quote] Yes please - I have zero concept of how much podcasters make! [/quote] Yes! Happy to help… so anyone with an Instagram, Facebook and podcast following the size of Jen’s would be doing extremely well with paid posts/ads. But add in that she has a publicist to negotiate deals on her behalf and is extremely well at turning sales (see, there’s a difference between influencers who simply have a lot of followers and influencers like Jen whose followers will actually buy the products she’s selling). You can tell she’s profitable because a lot of her partnerships are ongoing rather than just one paid post. So between paid posts (that she never disclosed even though it’s illegal!), commission on purchases her followers make from those paid posts, and podcast ads she’s probably bringing in around $500,000. Plus lots of comped experiences- travel, meals, event tickets. This says nothing to whatever financial mess she may be in, but she’s bringing in a lot. Imagine if she still had her speaking gigs! [/quote]
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