Reply to Lively/Baldoni Lawsuit Part 2

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Reply to "Lively/Baldoni Lawsuit Part 2"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

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Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo![/quote]

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again. [/quote]

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices  and went with the cut markedly less popular with audiences.   Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment.  That’s what you get when you give in to a celebrity pressure campaign.[/quote]

Regardless of how you feel about Blake or Justin, I think it's dubious to assert that Sony could have made more money with Justin's cut. The truth of the matter is that the actual cut of the movie is not what sold it -- it was the marketing campaign featuring a very recognizable actress (often alongside her very famous husband and friends) and a hugely popular author. That's why they went with Blake's cut. Because Blake and Colleen would sell the hell out of it, and they did. It's highly unlikely they would have gotten more money out Justin's cut, especially if releasing that one had meant that Blake phoned in promotion.[/quote]

And studio execs said Baldoni was a terrible interview and shouldn't do press. They really had no choice but to go with Blake, for several reasons, even with her weird missteps.
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Blake played the heroine in the movie. The film lived or died with her promotion, and fwiw she did promote the heck out of it. Justin is far less famous and there was zero interest in his mansplaining the perspective of an abuser. No way around the fact that Blake was the essential one here.[/quote]

That’s all well and good, but that ship has sailed. The movie was released two years ago. It’s great that Blake got that hit, but not sure if it was worth her never working again.

She’s suing for over 100 million in damages for a reason. This damaged her career and her businesses. You can give all the credit to Justin and his $90,000 to Jed Wallace or you can admit that Blake did a good bit of this to herself and the smear campaign is over and yet she’s still getting crushed in the press daily.

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