Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

But somehow not an issue when Baldoni, who played the abuser, was appearing at fun and sexy pop up flower shops...

There are a lot of things to argue but I have never understood this one - Baldoni was also out in his floral shirts going to flower shops and making bouquets and focusing on the florals - same as Blake. We have it in writing that this was the intended marketing strategy so they were both doing it. I don't get why it is held against Blake. All the cast were told to market it this way and to stay away from the DV and focus on the florals and they did.

It was held against Blake because Jed's company made sure it was. Isn't that what this case is about?

Anonymous wrote:So it's been established Justin/Wayfarer paid Jed $90,000 summer 2024, to do what exactly?

On 8/10/2024, someone on Baldoni's PR team texted:

"We've also started to see a shift on social, due largely to Jed and his team's efforts to shift the narrative towards shining a spotlight on Blake and Ryan."

Isn't the crux of the case how they went about shining that (obviously negative) "spotlight" and whether it was defamatory and/or retaliatory?

Seems there's crucial evidence we haven't seen yet, but that the NYTimes did not misrepresent what happened.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

But somehow not an issue when Baldoni, who played the abuser, was appearing at fun and sexy pop up flower shops...

There are a lot of things to argue but I have never understood this one - Baldoni was also out in his floral shirts going to flower shops and making bouquets and focusing on the florals - same as Blake. We have it in writing that this was the intended marketing strategy so they were both doing it. I don't get why it is held against Blake. All the cast were told to market it this way and to stay away from the DV and focus on the florals and they did.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

But somehow not an issue when Baldoni, who played the abuser, was appearing at fun and sexy pop up flower shops...

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

Regardless of how you feel about Blake or Justin, I think it's dubious to assert that Sony could have made more money with Justin's cut. The truth of the matter is that the actual cut of the movie is not what sold it -- it was the marketing campaign featuring a very recognizable actress (often alongside her very famous husband and friends) and a hugely popular author. That's why they went with Blake's cut. Because Blake and Colleen would sell the hell out of it, and they did. It's highly unlikely they would have gotten more money out Justin's cut, especially if releasing that one had meant that Blake phoned in promotion.

It was a short term gain though. they killed any hope for the sequel and Sony has been embarrassed and damaged by what has come out.

Considering Colleen Hoover’s next film regretting you also did about 100 million based on a less successful book and less known actors, they probably would have been okay with less box office sales plus a sequel plus their reputation intact.

Agree. For big companies like Sony, box office hits are a dime a dozen. The headache that is Blake is clearly not worth it to them, since neither they nor anyone else have offered her another role. They’re over Blake. She’s unhireable. On pause. Hathaway and Eva Mendes time. To use Sony’s own words.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

Regardless of how you feel about Blake or Justin, I think it's dubious to assert that Sony could have made more money with Justin's cut. The truth of the matter is that the actual cut of the movie is not what sold it -- it was the marketing campaign featuring a very recognizable actress (often alongside her very famous husband and friends) and a hugely popular author. That's why they went with Blake's cut. Because Blake and Colleen would sell the hell out of it, and they did. It's highly unlikely they would have gotten more money out Justin's cut, especially if releasing that one had meant that Blake phoned in promotion.

It was a short term gain though. they killed any hope for the sequel and Sony has been embarrassed and damaged by what has come out.

Considering Colleen Hoover’s next film regretting you also did about 100 million based on a less successful book and less known actors, they probably would have been okay with less box office sales plus a sequel plus their reputation intact.

Agree. For big companies like Sony, box office hits are a dime a dozen. The headache that is Blake is clearly not worth it to them, since neither they nor anyone else have offered her another role. They’re over Blake. She’s unhireable. On pause. Hathaway and Eva Mendes time. To use Sony’s own words.

The bolded is, uh, laughably false. Here's Ange Giannetti on the box office success of IEWU:

Q Was the opening of the film successful?
A Very.
Q And -- and how did it compare to other movies of the genre?
MR. FREEDMAN: Objection.
THE WITNESS: It was gigantic.
BY MS. HUDSON: Q Was it a historically successful movie?
MR. FREEDMAN: Objection.
THE WITNESS: Oh, you could say that. I think that's fair.
BY MS. HUDSON: Q And how much money has It Ends with Us made to date?
A I can't tell you to date. I can tell you to date theatrically. I think it's close to $350 million.
Q And is that a historically large success rate?
A For this size budget and this genre, incredible.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

Regardless of how you feel about Blake or Justin, I think it's dubious to assert that Sony could have made more money with Justin's cut. The truth of the matter is that the actual cut of the movie is not what sold it -- it was the marketing campaign featuring a very recognizable actress (often alongside her very famous husband and friends) and a hugely popular author. That's why they went with Blake's cut. Because Blake and Colleen would sell the hell out of it, and they did. It's highly unlikely they would have gotten more money out Justin's cut, especially if releasing that one had meant that Blake phoned in promotion.

It was a short term gain though. they killed any hope for the sequel and Sony has been embarrassed and damaged by what has come out.

Considering Colleen Hoover’s next film regretting you also did about 100 million based on a less successful book and less known actors, they probably would have been okay with less box office sales plus a sequel plus their reputation intact.

Agree. For big companies like Sony, box office hits are a dime a dozen. The headache that is Blake is clearly not worth it to them, since neither they nor anyone else have offered her another role. They’re over Blake. She’s unhireable. On pause. Hathaway and Eva Mendes time. To use Sony’s own words.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Lively's cut was the winner, for a reason, and studio execs gushed to her about the success of the film. Do you think any of this helps Baldoni, who has zero projects now in the works per imdb? Studio execs wanted to muzzle him from doing press promo, not because of Lively but because of his tendency to say inappropriate and off-putting things. They had to cut the tape of one of his interviews.

From People:
Justin Baldoni was labeled a "moron" by a studio executive over remarks he allegedly made in an interview promoting It Ends With Us.

An alleged email sent by Danni Maggin, a senior marketing executive at Sony Pictures Entertainment, on Aug. 5, 2024, shows the marketing team took issue with Baldoni's remarks in one interview.

"... Justin is basically alluding to 'raping' Atlas out of Lily when talking to the Dallas Morning News. We cut the tape but he is a moron," Maggin wrote in the email, recently unsealed as part of Blake Lively's ongoing legal battle with Baldoni.

Maggin then appeared to refer to Josh Greenstein, then-president of Sony Pictures‘ Motion Group, alleging Greenstein said that director-star Baldoni, 42, "shouldn't do any more press but he has a lot left so maybe we can talk asap."

Perfect example of weird bot behavior.

Her cut was the low scoring one, bozo!

Her cut was the one execs selected, largely because Colleen felt it captured her vision, and the one that earned hundreds of millions of dollars, bozo! From a business perspective, Baldoni was a pathetic failure. In addition to being cut out of the social network and promotion because no one wanted to hear any more of his inappropriate remarks. He's the one who'll never work again.

Meh, Sony likely caused themselves to lose tens of millions of dollars because they ignored normal business practices and went with the cut markedly less popular with audiences. Then they lost more potential profit when Blake did stupid things like make the “bring your florals” comment. That’s what you get when you give in to a celebrity pressure campaign.

Regardless of how you feel about Blake or Justin, I think it's dubious to assert that Sony could have made more money with Justin's cut. The truth of the matter is that the actual cut of the movie is not what sold it -- it was the marketing campaign featuring a very recognizable actress (often alongside her very famous husband and friends) and a hugely popular author. That's why they went with Blake's cut. Because Blake and Colleen would sell the hell out of it, and they did. It's highly unlikely they would have gotten more money out Justin's cut, especially if releasing that one had meant that Blake phoned in promotion.

And studio execs said Baldoni was a terrible interview and shouldn't do press. They really had no choice but to go with Blake, for several reasons, even with her weird missteps.

Blake played the heroine in the movie. The film lived or died with her promotion, and fwiw she did promote the heck out of it. Justin is far less famous and there was zero interest in his mansplaining the perspective of an abuser. No way around the fact that Blake was the essential one here.

That’s all well and good, but that ship has sailed. The movie was released two years ago. It’s great that Blake got that hit, but not sure if it was worth her never working again.

She’s suing for over 100 million in damages for a reason. This damaged her career and her businesses. You can give all the credit to Justin and his $90,000 to Jed Wallace or you can admit that Blake did a good bit of this to herself and the smear campaign is over and yet she’s still getting crushed in the press daily.