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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Question for those parents whose kids are really wrapped up in brand name stuff:  when did it start, and was it sudden? I never ever cared about brand names/“cool” stuff, and so far my kids don’t either (oldest is 14). So I’m wondering what to expect/when.
 I assume that parents aren’t raising their kids to think this stuff matters, so is it all social media?[/quote]

I posted about the Lululemon bag.  I was surprised, but not shocked, when my 4th grader noticed it.  She’s asked for general things like a certain style of hoodies or shoes, but never a particular name brand.

It could be social media, but I remember wanting particular branded items in middle school well before social media.   It also happened when we moved to a different part of the country that had more conspicuous consumption and wealth.  My guess is that certain more wealthy areas have always been like this, but social media has made it more pervasive and it’s starting younger and younger (4th/5th grade, rather than 8th grade).

Some kids care, others don’t.   I don’t know what the difference is. I did for a while at that age, but I don’t think my sister ever did.  Same parents, same schools, different personalities.  [/quote]

This is not just a thing for the wealthy. I went to a solidly middle class jr high and elem school and specifically remember wanting white Keds, Guess jeans, Esprit clothes, and other 80s classics. This has always been a thing for kids. Conformity is the name of the game. By high school I think kids care less about being the same and more about expressing their individuality.[/quote]

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