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[quote=Anonymous]The $2.5M is only a down-payment. You better believe those admissions/development officers look at the Forbes 400 list to see what the potential is for future cash flows. Typically, the wealthy families continue to donate as the doltish scion matriculates, graduates, and becomes a successful alum. You start with an in-kind contribution for admissions and move forward to building naming rights. Yale just "sold" naming rights to its new residential college for $250M.[/quote]
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