Reply to Our garbage gym Lifetime Centreville is ripping out the indoor basketball courts and replacing it with all pickleball

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Reply to "Our garbage gym Lifetime Centreville is ripping out the indoor basketball courts and replacing it with all pickleball"

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I think it is a bit much to criticize paying gym members for....using their gym memberships! That's ridiculous. Lifetime is expensive, they should expect more people to show up and use their facilities for $200/month then Planet Fitness. [/quote]

Who is criticizing them? People are pointing out the logic of Liftetime's decision to add a new offering, even if that means removing a less profitable one used by some people. They want to appeal to a new market and potentially new members more than they care about the drain families place on aging amenities. It's baffling that people can't wrap their minds around the idea that things change and gyms are chasing fads because they are probably bleeding money.  They don't care to have families spending hours and hours a day hanging out with a fixed price membership that doesn't result in any extra revenue for such heavy usage. [/quote]

PP was complaining about kids "hanging out" at the gym for 3-4 hours. They are paying customers. [/quote]

People like that are taking advantage. Like the people who sit in Starbucks all day and get one cup of coffee, hoarding a table. They also argue they are "paying customers" but they are taking advantage. Starbucks and gyms don't value customers like that.[/quote]

What!? People paying for a gym membership and then going to the gym and using the offered amenities are "taking advantage'? WTF? [/quote]

Yes. Spending all day every day is not the ideal customer for the gym. Do you not understand that businesses target specific types of customers, demographics, and behaviors? Out are the teen loiterers, in are the new memberships of people who are in and out. [b]It's a business, not a half-way house charity[/b].[/quote]

The teenagers are paying customers.   [/quote]

Are they? What are they buying?[/quote]

A membership (via their parents, most likely, but that counts). I would think that is obvious.
But, additionally, I'm sure they are doing the teen events (movie nights) and buying stuff from the snack bars.[/quote]

A family of 4 with 2 teens is about $259/month. A empty nest family is $189/month for a basic membership. You can't see how targeting some demographics might make more sense? More money, fewer people. If that family of 4 was paying $378 then it would be more fair and accurate to say they are paying customers. They are getting a huge discount as family members which may no longer be sustainable.[/quote]

But by putting in pickleball, they anticipate replacing the family of four for $259, with the empty next family for $189 and adding 2-4 additional individual seniors at $129/mo or perhaps they give a senior rate and charge $109 per month.  Either way, they may chase away one family, but the gamble is that they will be making more from individuals.

Additionally they can run a pickleball league and get another 50-60 people paying $30 each for league play.

The point is that they have decided that converting the basketball courts to pickleball courts is likely to be financially advantageous over leaving them as basketball courts.

And just because they eliminate the basketball courts does not mean that all families are going to bail.  Some families will continue because the parents use the gym and the teens still come to hang out, hit the snack bar and play other things besides basketball.  The assumption that every or even many families are going to cancel their membership because their teens have no basketball courts or rock walls is not very likely.[/quote]

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