Reply to NVA/Loudoun to MLS Next

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]

This is not rocket science.

NVA and Loudoun are one organization with the same office staff and board of directors, the top u13-u19 teams just wear different uniforms and use different social media accounts. [/quote]

Exactly so why have two different brands and confuse consumers (parents) in the marketplace and dilute the Loudoun brand.  Just be like Tophat - have two GA teams and call them Loudoun GA red and Loudoun GA Black.[/quote]

there were multiple factors, but the primary were: 
- the loudoun brand had grown toxic, specifically on the girls side, and they wanted to shake things up to stop the defections to FCV
- ECNL parents did not want to be offered the same service as general travel parents - their kids were best in class, and they wanted their services to reflect as much
- the "shiny new toy" as a marketing gimmick is a staple of youth soccer, and that argument won the day against leveraging and building existing brand value

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