Reply to Mad Men - the final count down

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Question...Why did Don leave the meeting?  Was it because he saw the plane and immediately thought of Diane and wanted to see her, or was it something else that I missed?[/quote]

I think he left because he realized he was one of many on the campaign, no longer unique. Business is more rigid there, everyone had notebooks and pens. It was completely different than where he came from, where he was top dog and could speak off the cuff. [/quote]

there's more to it than that. The guy's approach--McCann's approach--is just what Don has always hated--research-based, bringing people down to their consumer choices.  Don has always seen people as the products of their hpopes and dreams, and advertising as tapping into what people don't know or can't admit they want. ("Finally, something beautiful you can truly own")  His pitches have never, ever, been about what other things the target audience owns. [/quote]

Agreed.  You can see that both Don and Roger are lost at McCann, which is the triumph of computer-based, consumer-research driven advertising by committee rather than the instinctive intuitive creative process  (fueled by alcohol) that is highly dependent on the personal charisma of the head creative agency man selling it.  The question is will Peggy make this jump?  She's very good at focus groups.  But she trained under Don to do highly creative campaigns and not statistical research.[/quote]

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