Reply to Stephen Colbert’s show cancelled?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I think it cost too much (I been to it live and that studio and set was way over the top) AND he was too mouthy. Sad to see it go, though. [/quote]

If he had actually been mouthy, he would have gained viewers. He was completely uninteresting to Gen Z precisely because he wasn’t mouthy.

You cannot succeed on late night if the average age of your viewership starts at 60 or so and keeps going up as you stay on. [/quote]

Psst...

Gen Z is not watching network TV.[/quote]

Exactly the point. Gen Z doesn’t find network TV appealing. Therefore if you are an extremely expensive show, you need to work extra hard to draw in that audience. You cannot succeed if the average age of your audience is 65 and aging.

Colbert stopped being funny years ago, and made no effort to stay relevant to new audiences. He catered almost exclusively to an aging audience of older white people. That is simply not survivable in the current media market. [/quote]
If you’re a tv network, what are you supposed to do if your audience is mostly 55 and up? Should they just dissolve the business? Try to stay on the air, but tailor their shows toward younger people who don’t watch tv? Air programming that appeals to their actual audience? Colbert appeals to their actual viewers. We’ll see how many more viewers, especially young ones, they get with whatever replaces the Late Show.[/quote]

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