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Reply to "Tylenol Murders"
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[quote=Anonymous][quote=Anonymous]I just want to weigh in as a person who was 10 years old when the Tylenol poisoning case unfolded and whose family medicine cabinet always had a bottle in it. It was VERY scary for regular Americans, and I think Tylenol did an excellent job handling the PR because they a well respected and successful brand more than 40 years later and obviously many folks who are much younger have never even heard of the case. I guess I'm not surprised it is taught as a case study in business schools.[/quote] Yes, agree. The person above who hasn’t heard of the case must be younger. I remember is clearly even as a 7 year old. It was very big news. I believe In n Out burger similarly did a lot of quality control and their image actually improved after people died of bad meat in the 80s. [/quote]
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