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College and University Discussion
Reply to "Big Ten Maps commercial & who’s added next "
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[quote=Anonymous]In expanding its scholastic footprint, the Big Ten also increased the value of the BTN's New York and D.C. subscribers. According to SNL Kagan data, cable operators pay an estimated "in-market" rate of $1 per sub per month, more than double the $0.44 fees charged outside the conference's home markets. Cablevision alone serves 2.64 million video customers in New York, New Jersey and southwestern Connecticut; with the upgraded fee in place, BTN sees its annual payout from the operator rise to around $31.7 million from $13.9 million (bolding mine) I'm no Sports Business reporter, but more than doubling your annual operator payout seems like a pretty good business outcome to me. AA also reports that BTN is able to charge ad rates comparable to what ESPN gets for the SEC Network. Umd and Rutgers doubled the media revenue. Plus rolling teams and games through NYC area and DC/Balt with tons of Big ten alumni. [/quote]
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