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Reply to "Authors and people in publishing: At what point in book writing do you look for an agent/publisher?"

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[quote=Anonymous][quote=Anonymous]For non-fiction, how much does your social media following matter?

It always seems like book deals are handed out left and right to influencers (often for not very good books), but I've heard people with really good book proposals struggle because they don't have tens of thousands of Instagram followers.

Curious how much truth there is to this?[/quote]

You should get a subscription to Publisher's Marketplace, even if just for one month. Check out all the NF deals in your category and see what following they have. I often check people out (fiction and NF authors) and I've only seen one NF book deal go to a person without a following. If it's memoir, I think the hook matters more, but with other NF I think most have some following. But, you can also put in the marketing section of your proposal, what you plan to do. Any way you can help an agent pitch and position the book, the better. Also, if it's timely, a following may not matter. Like say you write a book about a pandemic, and then a pandemic happens. ;)[/quote]

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