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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]my initial reaction is that[b] advertising takes money away from other uses[/b] and its pretty tasteless to declare yourself #1.  but yes they are likely trying to increase name recognition across demographics.  some charter schools send mailers.[/quote]

New BASIS parent here. The bolded is what bothers me about it. I don't know how much money that cost the school but if the money for that campaign could have paid for any or all of the construction of a post-COVID rooftop safe outdoor space, that's neglectful to the health of their existing students and staff, and a bit maddening.[/quote]

Another new BASIS parent and I’m also pretty annoyed to see this. They’re non-stop fundraising to pay their teachers better yet they’re doing an advertising blitz? Not cool. [/quote]

Isn't BASIS owned by a for-profit company?[/quote]

This is a silly talking point that works on social media or WTU meetings but is otherwise just dumb. I think it would be relevant if the educational outcomes were poor and/or funds were being mismanaged. Neither is true. I have no idea if Latin is for profit or non-profit and I do not care as long as my kid gets a good education. I assume BASIS families feel the same way. DCPS has a bloated central admin, cannot efficiently deploy resources or technology to schools and allows incompetent staff and admins to remain and thrive. If charters want to spend $ trying to broaden their reach I don't give a damn.

Also, the lack of reason and logic on this forum astounds. In the same breath that people observe that BASIS has become more selective (by % admitted against WL) they wonder why BASIS markets itself. Ignoring entirely the possibility that continuing to market the school has resulted in increased demand and that only a few years ago they moved all the way (or almost all the way) through their WL. [/quote]

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