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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Tatte is a subsidiary of JAB Holdings which acquired a majority stake several years ago and has aggressively expanded the Tatte brand in DC and elsewhere.  JAB are a major player in consolidating American coffee / fast food culture (Krispy Kreme, Panera Breads, Pete’s Coffee etc), so in many ways Tatte carries on that tradition in albeit much prettier interiors and Turkish-adjacent menu offerings!  [/quote]

So, the quality will be heading downhill?[/quote]

I don’t think the quality will go anywhere, but when you’re baking at such voluminous scale, it’s not in their interest to make and sell the kind of pastry like one might find at a smaller scale place - like Seylou, Pluma Bluebird, Bread Furst etc.  That said, I think JAB/Tatte is doing an amazing job business wise - it’s exciting to see a concept get picked up, funded well, and throughly developed along a strong brand identity (menu, interior design, packaging, marketing, social media etc). [/quote]

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