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[quote=Anonymous]Article states how her marketing is overtaking the music.

“The music video for Swift’s “The Fate of Ophelia,” in which the star steps out of a Pre-Raphaelite painting and proceeds to clip through space and time, taking on different guises along the way, is meant to be a confident visual statement of the Swift franchise’s multiversal power — the kind that lets her conjure and connect endless versions of reality through the sheer force of her stardom. And yet it reads more like an admission of the record’s thinness, its insubstantiality behind all the lore and secret messages. To achieve its strongest effects, “Showgirl” relies on the listener’s interest in decoding the references to real people and situations the songs may or may not be about. A dig at another pop star; a mention of her fiancé’s podcast! The album feels less like an album, the marketing less like a way to bring that album to its fans. Instead, everything is simply another entry in the Taylor Swift Multiverse, a closed door with nothing behind it, affixed with a promissory note for more content elsewhere.”

—NY Times

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https://www.nytimes.com/2025/10/16/magazine/taylor-swift-life-of-a-showgirl.html?unlocked_article_code=1.uE8.uSKi._tzvEhdLARk_&smid=nytcore-android-share[/quote]

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