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Reply to "Taylor's Swift's new album - let's GOOOOO"
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[quote=Anonymous][quote=Anonymous]It will win AOTY[/quote] I really don't think so. It's getting increasingly hard for Taylor to win AOTY simply because of the volume of albums she's released -- each subsequent one feels less special and important because of how many she's released. She won for Fearless because it was her breakout album outside the country category. She won for 1989 which is definitely her best pop album and a really extraordinary collection of hit songs. She won for folklore because it was a genuinely successful shift in sound for her, establishing her as a more mature artist and rewarding the stretch and creativity. I don't entirely know why Midnights won, I think it was just like "you are our pop queen now." Don't get me wrong, I really love Midnights, but I don't think there was as strong of an industry reason to reward it that year. Except to kind of cement her at icon status. But from here on out, it's just increasingly unlikely unless, like with folklore, she does something that surprises people in a really positive way. This tends to be era of an artist's music where they do weird things other people don't get, engage in failed experimentation (think Dylan in the 80s), and have messy private lives. Then she'll probably kind of disappear or relax into playing her hits for the masses but not really making anything new. And THEN her best chance to peak again will be some kind of comeback album in her 40s or, even better, 50s where she both does something new and reminds people what they loved about her all along. Also maybe makes herself relevant to a new generation. Think Johnny Cash doing that album of covers including NIN's "Hurt". She's not going to just keep getting AOTY for churning out albums that feel mostly in keeping with the rest of her body of work. Especially because, thanks to Eras, people are just so darn familiar with her body of work at this point. It's going to be really hard to surprise and delight at this point. Victim of her own success and all that.[/quote]
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