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Reply to "Under Armour Shares Falling"
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[quote=Anonymous]I don't understand why one would buy shares in a traditional retail company -- regardless of what's fashionable. Clothes are made for pennies on the dollar and tastes change daily; what was popular 6 months ago may not be anymore and margins are so thin, they can't sustain stock price if there's a demand shock. If you want to do retail, it's all about e-commerce or specialty retail -- not clothes or food.[/quote]
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