Anonymous wrote:Everyone is calling UA a buy. Maybe OP thinks he's some sort of Michael Burry wonder chimp.

Not op but a pp that was a UA bear.

Lol

My middle school-aged kids are still in love with all things Under Armour, as are their cousins (who asked for UA items for Christmas). And actually, I like UA products too - work well, fit well, last a long time, great colors and cuts.

Anonymous wrote:I don't understand why one would buy shares in a traditional retail company -- regardless of what's fashionable. Clothes are made for pennies on the dollar and tastes change daily; what was popular 6 months ago may not be anymore and margins are so thin, they can't sustain stock price if there's a demand shock. If you want to do retail, it's all about e-commerce or specialty retail -- not clothes or food.

I don't know about now but in the past clothing retailers used to be pretty solid stocks. Some of them used to pay good dividends too.

Just listening to a blurb this morning, it sounds like Under Armour is doing good revenue wise. It's just that they didn't meet expectations (even though they still made a profit) and is why it's falling so much.

And that's how it works with the stocks sometimes. Companies that generate little revenue might have well performing stocks and vice versa.

Although it might indicate that Under Armour's shares are inflated.

I don't understand why one would buy shares in a traditional retail company -- regardless of what's fashionable. Clothes are made for pennies on the dollar and tastes change daily; what was popular 6 months ago may not be anymore and margins are so thin, they can't sustain stock price if there's a demand shock. If you want to do retail, it's all about e-commerce or specialty retail -- not clothes or food.

I bought some today. Might get even lower but I believe in its long term value.

Anonymous wrote:Everyone is calling UA a buy. Maybe OP thinks he's some sort of Michael Burry wonder chimp.

'everoyone' would've just lost 30% of their invested equity capital from the date you made this post