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Exercise & Fitness
Reply to "Thinking of starting an online on demand fitness class "
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[quote=Anonymous][quote=Anonymous]I think you could do this and market to a niche audience (older adults). Peloton is great, but it’s sort of a one-size-fits-all approach. I think you can at least try, but just make sure you focus your marketing/content. [/quote] I'm not quite sure how to market it to older adults without search terms being kind of insulting. Like, for the older adult, when in fact, my classes are pretty hard but it keeps me really fit and those who attend my classes love them. I live in a college town and attendees are 75% college age girls. But, if I market for that age they'd scoff at my age I think. [/quote]
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