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[quote=Anonymous][quote]Marketing is increasingly relying on data for proving the impact of the marketing, so a good skill set to have is one geared toward data science and analytics. You have to be comfortable enough with numbers to report out or understand how your campaign did.[/quote] This is old advice. The AI tools to produce dashboards and even strategic, data-driven insights & recommendations from both large and small datasets are getting better incredibly fast. Most ad platforms have AI and machine learning built in. Meanwhile for the all the hype I see about AI creative, it is still quite terrible. [/quote]
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