Reply to What does it mean when a school tracks interest?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]They can see if their emails have been opened, or just deleted. They know if you've signed up for tours, that kind of thing.[/quote]

This. Also time spent on website, areas of web site that were clicked on, for example academics majors res life. [/quote]
How do their computer programs determine if you have spent time on the website? Clicking website links from emails, or something else? Can they track website browsing to a specific person otherwise?[/quote]

The software uses cookies to track the student's activities on the website. They become a "known" visitor after filling out a form, such as joining the mailing list. Then the software can assign a numeric score to the student's interest.

For example, here is how one software program for higher ed describes itself:

Prospective Student Profile
Understand and analyze all your prospective students browsing history, and engagement with your digital assets at every stage of the enrollment process to personalize your outreach based on their behavior and interests.[/quote]

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