What are the rules for matching color of shoes and bag?

Anonymous
Does the shade of brown leather have to match, i.e. all chocolate or all tan? All of my brown winter shoes/boots are chocolate but I just found a great medium brown bag. I've always assumed it all had to match, but I wonder if the rules are relaxing like they are for different wood stains in your furniture.

Anonymous
Matching the color of shoes to handbags is very OL. No longer done.

Shoes and bag should harmonize so essentially any colors can work with each other. I probably wouldn't do black shoes with brown bag (and definitely no red shoes with orange bag) but I do like a more neutral shoe with a bag that has a pop of color. I have rust and mustard bags to wear with brown-based outfits. Even wear them with black. Loving the new cobalts with black.

OP, you can wear the two browns together but a bag with some real color is more modern and memorable.
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