The article is crystal clear that the use of USNews rankings has decreased and 3/4 either don’t use rankings at all or don’t use it throughout the decision making process. |
Previous poster was suggesting OP was wrong and that 60 percent are using rankings implying that was for a school. But the data showed only 8-10 percent used rankings for a school selection /ranking. |
It’s crystal clear that 80% of high scoring kids consult rankings for various reasons at various points in the process. These are the kids who heavily populate the T50/T70 so it makes sense. And that kids who are considering private colleges are more likely to use them, which also makes sense as you don’t need to look at rankings if you are just planning to attend your state flagship. To say nothing of the parents. I get that there is an eagerness to send the rankings on their way but the data doesn’t seem to be supporting it (yet). |
| I remember consulting The Insiders Guide to Colleges in 1985. It was published by Yale Daily News and written by college students. They really put down Stanford in that edition. I ended up going there anyway. So everything is/was subjective. |
But social mobility replaced criteria like student faculty ratio and alumni giving that didn't favor large publics. Combined with an increased focus on research, it significantly raised a whole new set of schools. |