Our team has two awards, one is the coach's award and the other is a player's choice for MVP.
MVP award, sometimes, ends in a popularity contest but generally they select someone that I think most parents and coaches would agree is in the "top three" for the MVP.
Coach's award is usually given to a very solid dependable player who is there for practice, doesn't talk back or goof off too much, and keeps focus on 'the team' rather than themselves. Often the award in our teams goes to someone like a defender who probably individually stops 20+ goals from being scored but doesn't score any themselves (i.e. the kind of thing a coach values but 10-year-old kids don't quite recognize). A kid who passes and plays as a team would be more likely to get it than some kid who tries to do a "FIFA run" every time they touch the ball and score.
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