OP here. Sorry I wasn't clear. The point is that if you want to organize most people you shouldn't write a leaflet with language at the graduate school level, given that only about a quarter of Americans even have 4-year college degrees. (although a larger percentage have attended college.)
Also, these are folks who pride themselves on being anti-elitest and who care deeply about working class and poor people. But their leaflet is in fact designed to appeal to highly-educated people who already know the issues.
My sarcastic comment about the grassroots was that their leaflet is aimed more at grassroots graduate students rather than the average person.
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