Live in NY where we can deduct the first $10k a year of 529 from state and local taxes. Since state and local are about 10%, it was a no-brainer to contribute this much (we had the cash flow to do so). Not going to beat an up front 10% ROI in the market and the investment options are decent.
We bumped 529 a bit over $10k some years but have basically been doing just $10k, so with earnings, we have about four years of college saved for two kids, so will cash flow the rest, though will flow $10k a year through the 529.
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