Ann Taylor versus Loft

[Anonymous]

Anonymous wrote:

Anonymous wrote:I think of Loft as clothes for middle aged and/not body perfect and/or non trendy women.

I think of Ann Taylor as classic not super high or low quality work clothes (altho I think the quality has dropped below that in the past few years)

I think the differing viewpoints on this thread in part explain why both retailers are failing- neither did a great job at branding!

You may be onto something. Twenty years ago, Loft was where I bought my first work wardrobe post-college. In those days, they had a buy $50 of clothing today, receive a $25 off coupon for next week promo. My 22 year old self would have been horrified to learn it was a brand for middle-aged women!

On another note, they seemed to go downhill a dozen years ago but have been better for the last couple of years. Agree about Ann Taylor having weird cuts. Even at 5’6” and 120 lbs, nothing looked good on me.

Many brands have started following their clientele. When you began shopping there you were a young millennial, now millenials are middle aged.

Loft is a casual brand whereas ann Taylor is for work clothes. I think the quality has gone down.

[Anonymous]

Loft clothing is cut HUGE.
Ann Taylor is far smaller.

I'd say a current (2025) size 8 in Loft is a 4 in Ann Taylor.

[Anonymous]

Anonymous wrote:Loft clothing is cut HUGE.
Ann Taylor is far smaller.

I'd say a current (2025) size 8 in Loft is a 4 in Ann Taylor.

OOPs. I wrote this completely backwards.
8 Ann Taylor = 4 Loft

[Anonymous]

Anonymous wrote:Loft clothing is cut HUGE.
Ann Taylor is far smaller.

I'd say a current (2025) size 8 in Loft is a 4 in Ann Taylor.

Ann Taylor’s clothing is also huge. I’m a 4 or 6 in most brands but sometimes AT’s 0 is too big for me.

[Anonymous]

With e around on Ozempic these days, what is the point of cutting the clothes so big?

[Anonymous]

Anonymous wrote:With e around on Ozempic these days, what is the point of cutting the clothes so big?

“e around” = everyone on