I haven't kept up with the Insight as much, but an important question for me would be how the air conditioning operates. On a Prius(My wife and I both drive one), the air conditioner runs entirely off of the battery, which means if you stop in the summer heat, it keeps going when the engine shuts off. I did a quick search, and I don't think that the Insight works the same currently.(The Civic Hybrid might, but I'm not sure) If you have to run the engine for air conditioning, then it is going to kill your fuel efficiency when you are stuck in traffic. That would be a deal-breaker for me, and it is one of the reasons that we bought a second Prius as opposed to another hybrid last time we were looking. I can't say how big of an issue that would be for you.
Other than that, the reviews I read were fairly positive. I'll probably stick to Toyota personally, based on my experiences though. The Prius C is comparably priced, but I haven't done a direct comparison between the two. Pros and cons are harder to state without knowing what your expectations are, such as MPG, room for kids, etc.
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