American Riviera Orchard and Meghan Markle

Anonymous
Anonymous wrote:MM threads make me laugh.


Rent free!
Anonymous
Anonymous wrote:I would maybe hesitate to join the waitlist of this incredible enterprise even if you really like soft-focus jam making videos — what if data mining is their secret sauce, not whatever’s in Harry’s recipe for Orange You Glad It’s Not Banana marmalade?


Thanks for the heads-up. I actually was going to join the waitlist out of curiosity but I would hate to be added to all those other lists my info would be shared with.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I don't think most of DCUM is going to like this. Millennials are the focus of this brand.


Of course they are, especially the ones who shop at Walmart. Also, Millennials don't cook. WTF do they need any of this? Another flop is on the horizon.


Millennials are 27-42 years, what does their children eat?


What does they eat?


It's what do they eat. IF She were appealing to moms and children she should have gone the Jennifer Garner and Jessica Alba route, it's a saturated market, but she has her fan base- she seems to want to be the next Joanna Gaines, but she hasn't really sold herself as a lifestyle person, but again she's got a fanbase.


I’m sure she is relying in her fans but they are more of a Kohl’s or JcPenney crowd, not Sur la Table.



I think she'll get enough initial interest to get a small profit to start with her fans will want to support her and have something made by her, heck even non-fans might grab something just because. She may even have a few items that become super popular are go viral ala Stanley cup. However I don't think the interest will be sustained or ever catapult her into a million dollar + business. She has not really generated that sort of interest. I think she may have been more profitable if she had done this out the gate instead of her other ventures. They /she had an incredible amount of interest and support at the start, interest has waned a bit in recent years, and it's a saturated market full of proven celebrity brands.


People are interested in what a Duchess wears, eats, uses for beauty products, etc. because it makes them feel exclusive. But that only works when you aren't hawking the products, or if you are going to hawk products it's infrequent b/c it's special or something you developed over time like Jessica Alba, Jennifer Garner, and Joanna Gaines (who notably are not Duchesses).

Although neutral on Meghan Markle, I have to admit that this move looks desperate - for attention or money, or both. They are receiving very bad advice.


I wonder if this is one of the ideas the Stanford people brainstormed for H&M when they had just left the BRF.
Anonymous
I think it would be hard for her to return to acting now. With her looks, resume, and fan base, the roles that would make the most sense would be romcom type roles like JLo has done periodically. But she can't be seen kissing another man onscreen. Her marriage is too high profile and her husband is not in the industry and his family and his home country would lose their minds.

She could go back to professional dramas (lawyers, detectives, therapists, something) but these don't pay as well and the schedule for TV is grueling -- she's not going to go work 15 hr days for 6 months to make Suits 2.0.

I do think given her super high profile and her fan base, this makes a decent amount of sense. I think some kind of fashion line makes more sense, as others have noticed, but this could also work. IMO, what tends to make brands like this work is not the perfect match of product and image, but the right branding, price points, and hard work. The one's that flop (Preserve, the Allison Roman cookware line) I think try to hard to be bespoke and special. Ultimately people don't want to be special. They want to borrow taste. That's was Martha, Goop, Draper James, even Jessica Simpson have succeeded -- they've convinced consumers that these are safe stye options (whether for lifestyle or fashion) for someone who doesn't want to have to work that hard to curate their own style. They are shortcuts.

So it will come down to branding and marketing, hitting the pricing sweet spot. Meghan is somewhat incidental as long as she is willing to go out there and hawk it as necessary, which I think she is. The product/marketing team is most important.
Anonymous
This is from the ARO privacy notice:

"INFORMATION DISCLOSURE

We may share your information with vendors and service providers who perform services on our behalf. We will also share your information for safety and security purposes, if we think we have to in order comply with the law, or to protect ourselves, our customers, and others. We may also share your information with a successor to all or part of our business or as part of the diligence process in connection with such potential corporate changes. We may also share information for other reasons we may describe to you from time to time or as permitted or required by law."


Anonymous
Weren't the Olsen twins the richest women I. America due to their cheapo kids lines for a while? Look at how the Kardashians blazed to billions selling junky limo enhancers and underwear. When you put name recognition on cheap stuff in the US, like Target lines, you can rake it in in the US. Yes, the napkins will sell in the Target aisle for 6.99 but it's a numbers game and they will rank in bazillions. It's like a grand, never ending Target Collab and the limited part is shes a, well, Duchess so we should be grateful for the crumbs of inspiration. She's coming for Martha Stewart. None of it will be highest quality, but what is these days? She can peddle mounds of weird california by way of France lifestyle products and rake it in. I envision lots of unbleached paper naturals and twine, calligraphy, meyer lemons, fig jam and so on. Brilliant.
Anonymous
Sorry, "lip enhancers" ^
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Theory:

It appears hastily thrown together and random because it is.

Why?

Someone like Oprah or Tyler Perry is bankrolling them to launch a product that will bd successful…even if it means anonymous purchases of the inventory…to demonstrate they have a viable brand that consumers will buy.

If everything quickly sells out when it is properly launched, then they can claim success (even if there’s a plan for anonymous bulk purchases).

Why go to this trouble?

Because their Netflix venture was a flop and nobody is interested in investing in their brand. They desperately need to demonstrate success in order to get their next paid gig.

There’s no way ARO will be as commercially successful as Goop.

She can’t build a brand on motherhood and homemaking on her own. Heck, Tori Spelling is better positioned to do that since her kids are more in the public eye. Ditto for the Kardashians. Nobody thinks of Meghan as a mother or homemaker.

Plus, her style doesn’t have mass market appeal. Martha Stewart exuded WASP old money vibes and shrewdly opened her home to underscore the brand: East Coast traditional kitchen, home, and yard.

Meghan dresses sorta waspy. She could easily put a fresh spin on that aesthetic: thin; high quality, tailored clothes in understated colors; expensive but not flashy jewelry; clean face/sleek hair). But her house is very bland: it looks like a RH catalogue. It’s not inspiring or relatable.



Well said!


No it's not. This is just a bunch of chat GPt babble. OPrah has launched her friends before this is not Oprah. Don't blame Oprah for this mess!


Geez, I said someone *like* Oprah or Tyler Perry.

Heck, they might be equipped to bankroll a faux success themselves.

Point being: they are desperately trying to demonstrate they have a viable brand and customers. They need to demonstrate success in order for anyone to take notice and offer them a paid gig like Netflix did.

People who hate-follow them won’t buy her jams and bowls. Some were willing to watch interviews and documentaries that spilled gossip, but even that interest waned as evidenced by subpar sales for Harry’s book (saw the hardcopy for $9 in the usually overpriced bookstore in Bethany).

Like another poster said, she needs to develop credibility in an area before commercializing a related brand.

Jennifer Garner commercialized the mommy/homemaker thing after playing a mother in tons of successful family movies. Plus, she is strategically photographed with her kids…and her ex. We’ve had decades of watching her play the sweet and fun mom with the nice house…and her own home is nicer than most of the ones from her films.

Meghan is only photographed on stage at events…either glammed up or in more professional attire. She’s sometimes pictured shopping. And her biggest body of work was on Suits. None of that lends credibility to motherhood or homemaking.

And who needs another brand like this? Is anyone else tired of the posts from celebs cooking? I swear a video of a frenetic Courtney Cox cooking curry chicken in her kitchen recently popped up and it was really bizarre.

FTR, I don’t hate Meghan. I actually enjoyed seeing her outfits and handbags during her brief stint as a royal. She quickly became a fashionista. It would be great if she could curate quality clothes and accessories at a reasonable price point. A line of classic looking handbags for under $1k, perhaps? Classic clothing and shoes? She could be the next Kate Spade. Brand it as Sussex. The factory outlet can be called Simply Sussex.

But not jams and bowls.

Honestly, I think they are steering clear of using Sussex as a brand in case they divorce.
Anonymous
Anonymous wrote:Sorry, "lip enhancers" ^


I was seriously wondering what on earth would enhance a limo experience so much that the Kardashians had managed to market it, lol.
Anonymous
Anonymous wrote:Weren't the Olsen twins the richest women I. America due to their cheapo kids lines for a while? Look at how the Kardashians blazed to billions selling junky limo enhancers and underwear. When you put name recognition on cheap stuff in the US, like Target lines, you can rake it in in the US. Yes, the napkins will sell in the Target aisle for 6.99 but it's a numbers game and they will rank in bazillions. It's like a grand, never ending Target Collab and the limited part is shes a, well, Duchess so we should be grateful for the crumbs of inspiration. She's coming for Martha Stewart. None of it will be highest quality, but what is these days? She can peddle mounds of weird california by way of France lifestyle products and rake it in. I envision lots of unbleached paper naturals and twine, calligraphy, meyer lemons, fig jam and so on. Brilliant.


Martha's brand was actually decent quality. I still have some of her linens and holiday decor. Meyer lemons and fig jam, lol.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Theory:

It appears hastily thrown together and random because it is.

Why?

Someone like Oprah or Tyler Perry is bankrolling them to launch a product that will bd successful…even if it means anonymous purchases of the inventory…to demonstrate they have a viable brand that consumers will buy.

If everything quickly sells out when it is properly launched, then they can claim success (even if there’s a plan for anonymous bulk purchases).

Why go to this trouble?

Because their Netflix venture was a flop and nobody is interested in investing in their brand. They desperately need to demonstrate success in order to get their next paid gig.

There’s no way ARO will be as commercially successful as Goop.

She can’t build a brand on motherhood and homemaking on her own. Heck, Tori Spelling is better positioned to do that since her kids are more in the public eye. Ditto for the Kardashians. Nobody thinks of Meghan as a mother or homemaker.

Plus, her style doesn’t have mass market appeal. Martha Stewart exuded WASP old money vibes and shrewdly opened her home to underscore the brand: East Coast traditional kitchen, home, and yard.

Meghan dresses sorta waspy. She could easily put a fresh spin on that aesthetic: thin; high quality, tailored clothes in understated colors; expensive but not flashy jewelry; clean face/sleek hair). But her house is very bland: it looks like a RH catalogue. It’s not inspiring or relatable.



Well said!


No it's not. This is just a bunch of chat GPt babble. OPrah has launched her friends before this is not Oprah. Don't blame Oprah for this mess!


Geez, I said someone *like* Oprah or Tyler Perry.

Heck, they might be equipped to bankroll a faux success themselves.

Point being: they are desperately trying to demonstrate they have a viable brand and customers. They need to demonstrate success in order for anyone to take notice and offer them a paid gig like Netflix did.

People who hate-follow them won’t buy her jams and bowls. Some were willing to watch interviews and documentaries that spilled gossip, but even that interest waned as evidenced by subpar sales for Harry’s book (saw the hardcopy for $9 in the usually overpriced bookstore in Bethany).

Like another poster said, she needs to develop credibility in an area before commercializing a related brand.

Jennifer Garner commercialized the mommy/homemaker thing after playing a mother in tons of successful family movies. Plus, she is strategically photographed with her kids…and her ex. We’ve had decades of watching her play the sweet and fun mom with the nice house…and her own home is nicer than most of the ones from her films.

Meghan is only photographed on stage at events…either glammed up or in more professional attire. She’s sometimes pictured shopping. And her biggest body of work was on Suits. None of that lends credibility to motherhood or homemaking.

And who needs another brand like this? Is anyone else tired of the posts from celebs cooking? I swear a video of a frenetic Courtney Cox cooking curry chicken in her kitchen recently popped up and it was really bizarre.

FTR, I don’t hate Meghan. I actually enjoyed seeing her outfits and handbags during her brief stint as a royal. She quickly became a fashionista. It would be great if she could curate quality clothes and accessories at a reasonable price point. A line of classic looking handbags for under $1k, perhaps? Classic clothing and shoes? She could be the next Kate Spade. Brand it as Sussex. The factory outlet can be called Simply Sussex.

But not jams and bowls.

Honestly, I think they are steering clear of using Sussex as a brand in case they divorce.

I'm frightened just reading this, and I haven't even seen the video.
Anonymous
Anonymous wrote:
Anonymous wrote:I think a lifestyle brand makes perfect sense for them. The name is awful, I hate it.

I actually get the thinking here, though I can see why many don't. I do think Meghan has sought to position herself as a wife and mother since they moved to Montecito, with a focus on the kids and family life. The whole thing with her raising chickens, the photos of the family on the lawn -- she is trying to position herself as having an enviable family-focused lifestyle. Like GOOP, but more focused on being a mom and having young kids (GOOP has always been focused more on fashion and working out, with some food mixed in).

So I get this as a progression of that, but I am not sure she has successfully positioned herself for most people to get it (even I'm stretching).

But then all the branding is very "I'm a Duchess married to a Prince." I have no idea how much of that is Meghan and how much is the branding team trying to emphasize what they view as the most marketable thing about her.

In any case, I'm actually a sucker for this kind of thing, so I will 100% look at the products when they come out and would not be embarrassed to own something form "American Riviera Orchard" if it was actually cute and functional.


Do you think that image has landed better in California, perhaps? I don’t see her as anything but Rachel from Suits and a royal dropout (no shade, I’m not a fan of the royals).

No, I don't think it has not landed better in California. I live here. They are pretty new to the state and don't embody anything Californian to me. They just seem like they're trying hard to glom onto to another theme.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Theory:

It appears hastily thrown together and random because it is.

Why?

Someone like Oprah or Tyler Perry is bankrolling them to launch a product that will bd successful…even if it means anonymous purchases of the inventory…to demonstrate they have a viable brand that consumers will buy.

If everything quickly sells out when it is properly launched, then they can claim success (even if there’s a plan for anonymous bulk purchases).

Why go to this trouble?

Because their Netflix venture was a flop and nobody is interested in investing in their brand. They desperately need to demonstrate success in order to get their next paid gig.

There’s no way ARO will be as commercially successful as Goop.

She can’t build a brand on motherhood and homemaking on her own. Heck, Tori Spelling is better positioned to do that since her kids are more in the public eye. Ditto for the Kardashians. Nobody thinks of Meghan as a mother or homemaker.

Plus, her style doesn’t have mass market appeal. Martha Stewart exuded WASP old money vibes and shrewdly opened her home to underscore the brand: East Coast traditional kitchen, home, and yard.

Meghan dresses sorta waspy. She could easily put a fresh spin on that aesthetic: thin; high quality, tailored clothes in understated colors; expensive but not flashy jewelry; clean face/sleek hair). But her house is very bland: it looks like a RH catalogue. It’s not inspiring or relatable.



Well said!


No it's not. This is just a bunch of chat GPt babble. OPrah has launched her friends before this is not Oprah. Don't blame Oprah for this mess!


Geez, I said someone *like* Oprah or Tyler Perry.

Heck, they might be equipped to bankroll a faux success themselves.

Point being: they are desperately trying to demonstrate they have a viable brand and customers. They need to demonstrate success in order for anyone to take notice and offer them a paid gig like Netflix did.

People who hate-follow them won’t buy her jams and bowls. Some were willing to watch interviews and documentaries that spilled gossip, but even that interest waned as evidenced by subpar sales for Harry’s book (saw the hardcopy for $9 in the usually overpriced bookstore in Bethany).

Like another poster said, she needs to develop credibility in an area before commercializing a related brand.

Jennifer Garner commercialized the mommy/homemaker thing after playing a mother in tons of successful family movies. Plus, she is strategically photographed with her kids…and her ex. We’ve had decades of watching her play the sweet and fun mom with the nice house…and her own home is nicer than most of the ones from her films.

Meghan is only photographed on stage at events…either glammed up or in more professional attire. She’s sometimes pictured shopping. And her biggest body of work was on Suits. None of that lends credibility to motherhood or homemaking.

And who needs another brand like this? Is anyone else tired of the posts from celebs cooking? I swear a video of a frenetic Courtney Cox cooking curry chicken in her kitchen recently popped up and it was really bizarre.

FTR, I don’t hate Meghan. I actually enjoyed seeing her outfits and handbags during her brief stint as a royal. She quickly became a fashionista. It would be great if she could curate quality clothes and accessories at a reasonable price point. A line of classic looking handbags for under $1k, perhaps? Classic clothing and shoes? She could be the next Kate Spade. Brand it as Sussex. The factory outlet can be called Simply Sussex.

But not jams and bowls.

Honestly, I think they are steering clear of using Sussex as a brand in case they divorce.


You make a lot of good points. I agree that she could have a successful line of classic clothing and accessories at an affordable price point. I do think there is an issue with branding with the Sussex title.
Anonymous
The Olsen twins example is great - it’s how they got to The Row. But that’s the thing -they developed products in low cost outlets. They signed a billion VHS tapes of their movies. They sold at Walmart and made appearances in their teens and young adulthood. They didn’t put out a too good for you vibe, and these clowns absolutely do, particularly with their press shenanigans. They have pooped on their handed to them media opportunities and done a massive downward slide in terms of companies worked with. They must be a firehose of wasted time and cash, and now they’re spraying the last bits of fan loyalty everywhere. Let’s see how many people open their wallets — they didn’t for her book, they didn’t save the podcast.
Anonymous
Anonymous wrote:
Anonymous wrote:I think it’s too bad that she shut down the Tig site— which was lovely, and had a following.

The link doesn’t work for me, so I’ll comment once I’ve seen the site and it’s had a chance to grow. “Empty as a brand” seems like an odd criticism for something not fully launched— so just generally, I’d see if there’s anything there that grabs my interest, and check in again once something is more fully fledged.




I meant "empty" because she hasn't really positioned herself as a housewares maven. It just seems like an industry the PR team chose and they slapped it together. When I think of Meghan, I don't think of jam, tableware and kitchen linens. I didn't know this was an interest of hers. Seems like a modern day QVC/Kathy Ireland type of set-up to sell stuff.

And Kathy Ireland is actually from Santa Barbara!
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