VSCO girls . Help me understand

[Anonymous]

Anonymous wrote:

Anonymous wrote:Confused how Brandy Melville fits into this vsco girl phenomenon? Anyone else really dislike this brand and the one size garbage? I refuse to buy it and my girls know exactly why. Seems like a disconnect to a vsco vibe.

I keep hearing about Brandy Melville on DCUM, but I've never seen or heard about it anywhere else, including from my 7th grade DD (at a downcounty middle school).

Are they brick-and-mortar stores? Can't remember ever seeing one at Montgomery or either of the Tyson's malls. Are the clothes really expensive? I just have no frame of reference here.

They sometimes sell it inside pac sun stores and they have some free standing stores and online. Not much of a mall shipper but I happened to walk into one of the stores at which time I discover their one size marketing strategy. Needless to say I was not pleased and will never go back. Yuck.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Confused how Brandy Melville fits into this vsco girl phenomenon? Anyone else really dislike this brand and the one size garbage? I refuse to buy it and my girls know exactly why. Seems like a disconnect to a vsco vibe.

I keep hearing about Brandy Melville on DCUM, but I've never seen or heard about it anywhere else, including from my 7th grade DD (at a downcounty middle school).

Are they brick-and-mortar stores? Can't remember ever seeing one at Montgomery or either of the Tyson's malls. Are the clothes really expensive? I just have no frame of reference here.

They sell it at Nordstrom in the women’s department. It’s more for 20 something/college age/teens, not really for middle schoolers, IMO. My DD, 11, did just ask me about it, but I don’t think she’d fit into yet.

[Anonymous]

Definitely on the list for high school teens

[Anonymous]

https://www.google.com/amp/s/spoonuniversity.com/lifestyle/brandy-melville-epitomizes-whats-wrong-society/amp

[Anonymous]

Anonymous wrote:Oh jeez, as a high school teacher this is literally all I hear about right now. It’s just a label for a stereotypical style and set of behaviors right now. VSCO girls:

Have long hair
Wear big baggy T-shirts over Nike shorts you can’t see
Birks or crocs or vans slip ons
Tons of wrist scrunchies
Always carry a hydroflask (omg parents, I HATE THESE)
Use sksksksksksk when they type to mean they’re laughing
Now they’re actually saying it in real life along with and I oop
Use metal straws and say save the turtles

It’s essentially a girl who is “basic”

You forgot the shell choker

[Anonymous]

http://www.thefashionlaw.com/home/brandy-melville-the-controversial-brand-selling-exactly-what-millennials-want


This company is manipulate teens to make a killing. Nothing illegal about it, but just yuck.

[Anonymous]

Anonymous wrote:https://www.google.com/amp/s/spoonuniversity.com/lifestyle/brandy-melville-epitomizes-whats-wrong-society/amp

Really? Those shorts with the pockets hanging out are "one size"? Ugh.

Now I'm definitely going to encourage DD's current Doc Martens/grunge-lite trend, if it means we can avoid that for a bit longer. (Wait—I have to pretend to disapprove of the flannel, right? Or she'll start Melville-ing it up, just to piss me off?)

[Anonymous]

I survived something called candies in my teens. Ankle breaking heels with a small strap just across the toe. What evil genius came up with those!

Doc martens, birks, vans.. hooray. My 16 year old asked for clogs! Let's hope to keep any type of solid shoe trend going for as long as possible

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Confused how Brandy Melville fits into this vsco girl phenomenon? Anyone else really dislike this brand and the one size garbage? I refuse to buy it and my girls know exactly why. Seems like a disconnect to a vsco vibe.

I keep hearing about Brandy Melville on DCUM, but I've never seen or heard about it anywhere else, including from my 7th grade DD (at a downcounty middle school).

Are they brick-and-mortar stores? Can't remember ever seeing one at Montgomery or either of the Tyson's malls. Are the clothes really expensive? I just have no frame of reference here.

They sell it at Nordstrom in the women’s department. It’s more for 20 something/college age/teens, not really for middle schoolers, IMO. My DD, 11, did just ask me about it, but I don’t think she’d fit into yet.

Your 11 yr old is probably just the right size.

That would be the Juniors department at Nordstrom (although they don't use that term), and only in the stores, not online. It is in with Topshop and BP. Brandy Melville was VERY popular in DD's middle school. The bottoms are tiny, like a 22" waist size. The tops are much more generous (more like a women's medium). And the hemlines are generally quite short. Yet it is more age appropriate than Forever 21, and more affordable than Abercrombie. My 5'10" DD (14 yrs old) can wear the sweatshirts, the dresses, and the jewelry.

There is a store on M St in Georgetown. They have a very primitive online store.

The ethics of one (tiny) size does make me sick to my stomach. Body-shaming built in.

[Anonymous]

I just explained to mine how this company is using the one small size to manipulate teens and make money. I gave them something to read about it and let them decide on their own. I won't buy it but they can use their own earnings for it. I would never say something negative to their friends as it is very popular and I can't keep track of who wears it and who does not.

Every product has a marketing strategy but I just find BMs to be particularly offensive.

[Anonymous]

[quote=Anonymous]I just explained to mine how this company is using the one small size to manipulate teens and make money. I gave them something to read about it and let them decide on their own. I won't buy it but they can use their own earnings for it. I would never say something negative to their friends as it is very popular and I can't keep track of who wears it and who does not.

Every product has a marketing strategy but I just find BMs to be particularly offensive.[/quote]
Well, I just looked at their website.
At least, here there are sizes S and M with waist circumference going up to 27".. Better than 22".
https://www.brandymelvilleusa.com/charlotte-denim-shorts-yr17-z12.html

[Anonymous]

[quote=Anonymous][quote=Anonymous]I just explained to mine how this company is using the one small size to manipulate teens and make money. I gave them something to read about it and let them decide on their own. I won't buy it but they can use their own earnings for it. I would never say something negative to their friends as it is very popular and I can't keep track of who wears it and who does not.

Every product has a marketing strategy but I just find BMs to be particularly offensive.[/quote]
Well, I just looked at their website.
At least, here there are sizes S and M with waist circumference going up to 27".. Better than 22".
https://www.brandymelvilleusa.com/charlotte-denim-shorts-yr17-z12.html[/quote]

Some bottoms may have a medium available but their thing is definitely one size (with limited exceptions). Plenty is written about it and it has helped them sell a lot of clothing to a lot of teens.

[Anonymous]

I find it extremely tiresome how every generation we have to find some new excuse to dump on teenage girls and their taste in fashion or music or whatever.

[Anonymous]

Anonymous wrote:I find it extremely tiresome how every generation we have to find some new excuse to dump on teenage girls and their taste in fashion or music or whatever.

Oh, c'mon. Teenagers DO have awful taste, and not just the girls.

[Anonymous]

Anonymous wrote:I find it extremely tiresome how every generation we have to find some new excuse to dump on teenage girls and their taste in fashion or music or whatever.

Some people on this thread are dismissive, but most of us like the trend. It’s cute!