Marketing major

[Anonymous]

Anonymous wrote:

Anonymous wrote:As a marketing executive for the past 15 years, I can tell you that you do NOT need to get an undergraduate marketing degree to work in the marketing field. An MBA is one thing....however a BA in marketing does NOT give you any more of a leg up than a BA in english or any other field. Pursue what you love, get involved in school, demonstrate leadership, and focus on building your writing skills. During summers, get an internship. In my experience, those are the keys. I'm sorry to offend, but I believe that marketing BAs are not worth the money and that your DCs would be much better off pursuing another area of study.

Ok, but what kind of internship would an English major get? In my experience, it's not easy for liberal arts majors to get business internships in college. People always say "it doesn't matter what you major in, just get experience" but how are liberal arts majors supposed to get experience?

This should be amended to English majors at Target schools.

[Anonymous]

Anonymous wrote:My daughter is a senior marketing major at Michigan. She just accepted a position with Apple’s merchandising department. Recruiters have been contacting her for awhile now.

If you go to a good school, it’s a great major.

It’s more that she’s a good student at Ross that she’s getting calls -

The major part helps but the former matters more in her cAse.

I bet she’s outgoing and cute as well - certainly not zaftig.

[Anonymous]

What would you suggest as a Business major area of study if not Marketing? My dd plans to pursue marketing as a freshman in Fall 19 but her focus shifted from Finance and HR to Marketing, not sure why.

[Anonymous]

Anonymous wrote:What would you suggest as a Business major area of study if not Marketing? My dd plans to pursue marketing as a freshman in Fall 19 but her focus shifted from Finance and HR to Marketing, not sure why.

I was a business major with a concentration in marketing because I thought I wanted to get into market research, which does require stats. I didn't enjoy my finance classes. They were super boring.

Fast forward many years, and I ended up working in the finance area which I found I prefered to marketing. Go figure.

[Anonymous]

Anonymous wrote:What would you suggest as a Business major area of study if not Marketing? My dd plans to pursue marketing as a freshman in Fall 19 but her focus shifted from Finance and HR to Marketing, not sure

I would think HR would be more valuable than marketing. The HR people in my federal agency cash in . And they employ tons of them. I see openings for HR people constantly.

[Anonymous]

Anonymous wrote:What would you suggest as a Business major area of study if not Marketing? My dd plans to pursue marketing as a freshman in Fall 19 but her focus shifted from Finance and HR to Marketing, not sure why.

If the interest is in marketing research (as opposed to sales), it would be best to pair a marketing major with a technical or more qunatitative area. Information systems and/or business analytics majors are offered by a lot of business programs and they would go well with marketing with a lot of prerequisites overlapping (so it’s often easier to double major in those areas). Statistics and computer science majors are also invaluable to marketing firms, albeit generally a lot more work that all need to be taken above and beyond any business major requirements. Essentially, data science proficiency is really the key to any type of solid non-sales marketing job today.

[Anonymous]

At the large corporation for which I work, we hire Marketing majors to do our social media presence.

[Anonymous]

Oscar Mayer is currently hiring marketing majors to drive the Wienermobile. It's only a year long position but it's a start.